Posts about Laura Baeyens

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  1.    Walking the talk on climate change
    Sustainability

    Walking the talk on climate change

     Laura Baeyens, WFA's communications manager, shares on the WFA team’s sustainability journey and making the…

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  2.    In the spotlight: Indonesian Advertisers Association’s Eka Sugiarto

    In the spotlight: Indonesian Advertisers Association’s Eka Sugiarto

    Meet Eka Sugiarto, President of APPINA and Head of Media at Unilever Indonesia & SEAA

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  3.    The Drum and WFA recognise 50 rising stars in brand marketing

    The Drum and WFA recognise 50 rising stars in brand marketing

    Future 50 list recognises the world’s best new marketing talent under the age of 30 or have only worked in brand marketing for…

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  4.    27 national associations address cross-media measurement and brand safety concerns
    Advertising & policyCross-media measurement

    27 national associations address cross-media measurement and brand safety concerns

    National Associations Council members discuss the role of national industry associations in championing cross-media measurement and…

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  5.    Spanish ad industry publishes manifesto for the future of advertising
    Advertising & policyValue of advertising

    Spanish ad industry publishes manifesto for the future of advertising

    AEA and 18 industry associations in Spain call for a modern regulatory framework for advertising

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  6.    ANA seeks probe of ‘industry waste’ in programmatic advertising in the US
    Programmatic & ad tech

    ANA seeks probe of ‘industry waste’ in programmatic advertising in the US

    U.S. advertiser association issues RFP for study on automated ad buying

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  7.    Belgium’s Digital Ad Trust label reaches 63% of Belgians
    Ad fraudAdvertising & policy

    Belgium’s Digital Ad Trust label reaches 63% of Belgians

    DAT Belgium's quality label has a national reach of 63% for display and 34% for video

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  8.    Japan's ad industry unveils joint committee for ad verification in digital advertising
    Ad fraud

    Japan's ad industry unveils joint committee for ad verification in digital advertising

    JICDAQ aims to improve low transparency in Japan’s digital media ecosystem

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  9. Advertising & policy

    ABA publishes brand safety floor and suitability framework for Brazilian ad market
    Open to WFA members only

    Please note that GARM was discontinued on August 8 2024. See more here.

    Brazil advertiser association localises GARM…

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  10.    Colombian association launches measurement tool for responsible advertising practices
    Agencies & partnersAdvertising & policyInfluencer marketingInclusive marketing

    Colombian association launches measurement tool for responsible advertising practices

    Launch of “Responsible Advertising Footprint” is part of ANDA’s commitment to strengthen advertising…

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  11.    Paraguay association launches campaign highlighting value of legitimate brands

    Paraguay association launches campaign highlighting value of legitimate brands

    CAP’s video campaign aims to encourage consumers to support legally-recognised companies

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  12.    Zimbabwe association unveils marketing leadership program

    Zimbabwe association unveils marketing leadership program

    MLDP aims to bridge the gap between theory and practice for future marketing leaders

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