Posts about Marketing organisation

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  1.    Agency Fee Decision Tree, an easier way to choose the right fee model
    Agencies & partnersAgency evaluationAgency remunerationMarketing procurementMarketing structureMarketing organisationMarketing procurement

    Agency Fee Decision Tree, an easier way to choose the right fee model

    The agency fee decision tree is designed to take people through a series of questions to help them explore the various fee models…

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  2.    Benchmark on Sourcing Adaptation & Transcreation
    Agencies & partnersAgency evaluationAgency rostersIn-housingMarketing procurementMarketing structureMarketing organisationMarketing procurement

    Benchmark on Sourcing Adaptation & Transcreation

     WFA member benchmark. For additional details, please log in.

    Read more about "Benchmark on Sourcing Adaptation & Transcreation"
  3.    Survey on Influencer Marketing
    Agencies & partnersAgency evaluationAgency remunerationIntegrated marketingAgency managementMarketing strategyIntegrated marketingMarketing capabilitiesMarketing operationsMarketing organisationMarketing strategy

    Survey on Influencer Marketing

    WFA member survey. For additional details, please log in.

    Read more about "Survey on Influencer Marketing"
  4.    Survey on The Future of Agency Rosters
    Agencies & partnersAgency evaluationAgency rostersAgency managementMarketing procurementMarketing strategyMarketing structureMarketing organisationMarketing procurementMarketing strategy

    Survey on The Future of Agency Rosters

       

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  5.    Benchmark: Sourcing production consultants
    Agencies & partnersAgency evaluationAgency managementMarketing capabilitiesMarketing organisation

    Benchmark: Sourcing production consultants

    This WFA member benchmark covers how brands are managing complexities around production consultations and evolving their…

    Read more about "Benchmark: Sourcing production consultants"
  6.    Survey on Global internal media structure & organisation
    Agencies & partnersAgency evaluationMarketing procurementMarketing strategyMarketing structureMarketing capabilitiesMarketing organisationMarketing procurementMarketing strategy

    Survey on Global internal media structure & organisation

     WFA member survey. For additional details, please log in.

    Read more about "Survey on Global internal media structure & organisation"
  7.    Marketing Procurement Category Tree
    Agencies & partnersAgency evaluationAgency rostersAgency managementMarketing procurementMarketing structureMarketing organisationMarketing procurement

    Marketing Procurement Category Tree

    WFA member survey. For additional details, please log in.

    Read more about "Marketing Procurement Category Tree"
  8.    Benchmark on recommended etail content agencies
    ChannelsAgencies & partnersAgency evaluationAgency managementMarketing organisation

    Benchmark on recommended etail content agencies

     WFA member benchmark. For additional details, please log in.

    Read more about "Benchmark on recommended etail content agencies"
  9.    Marketing Procurement Maturity Assessment 2017
    Agencies & partnersAgency evaluationAgency remunerationAgency managementMarketing procurementMarketing organisationMarketing procurement

    Marketing Procurement Maturity Assessment 2017

     WFA member survey. For additional details, please log in.

    Read more about "Marketing Procurement Maturity Assessment 2017"
  10.    Benchmark on Digital & Social Agency Recommendations in the UK
    Agencies & partnersAgency evaluationAgency managementMarketing organisation

    Benchmark on Digital & Social Agency Recommendations in the UK

     WFA member benchmark. For additional details, please log in.

    Read more about "Benchmark on Digital & Social Agency Recommendations in the UK"
  11.    Survey on Working with adtech and martech startups
    Agencies & partnersAd techAgency managementMarketing structureMarketing organisation

    Survey on Working with adtech and martech startups

    The objective of this study is to shed some light on the challenges and potential opportunities regarding big brands and ad/mar-tech…

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  12.    Survey on China agency rosters
    Agencies & partnersAgency remunerationAgency managementMarketing procurementMarketing structureMarketing organisationMarketing procurement

    Survey on China agency rosters

    Survey on the way WFA members structure their agency rosters in China vs. elsewhere in the world.

    Read more about "Survey on China agency rosters"