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ANA launches final week of learning for 2024
WFA national association member ANA has announced plans for its final ANA IQ Global Week of Learning for 2025, which will take place…
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AI
The Ritbot tackles marketers’ deepest fears
Marketing guru Mark Ritson may be travelling the world dispensing words of wisdom, but so is his AI-generated alter-ego, the…
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Media & analytics
WFA names new chairs for Insight Forum and National Associations Council
The WFA has appointed a new co-chair for its Insight Forum and a new chair for its National Associations…
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National associations to meet in Helsinki and Bogotá
Heads and representatives of national advertiser associations from around the world to meet in Europe and Latin…
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ANA to hold Global Day of Learning
May 31 online event will focus on brand experience and media innovation, accessible to anyone in the industry at no cost
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Industry associations in Denmark, Israel, Kenya and Portugal welcome new leadership
New association heads for DAOM (Denmark), IMA (Israel) and APAN (Portugal), while MSK (Kenya) elects new chairperson
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Advertising & policyInclusive marketing
UK ad industry unveils results of All In Census 2023
The industry-wide survey had nearly 19,000 participants from the UK’s advertising workforce
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Advertising & policySustainability
Swedish ad industry launches CommToAct Planet initiative to drive credible sustainability communication
New cross-industry initiative will develop guidance and resources to help marketers communicate on climate action and accelerate the…
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Cross-media measurementGlobal Marketer WeekInclusive marketingHalo
National industry associations from 25 countries gather in Istanbul
WFA National Associations Council members discussed the leadership role of national associations in helping their members and the…
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Ad fraudProgrammatic & ad tech
UK programmatic audit suggests improvements in online advertising transparency
Clare O'Brien, ISBA's Head of Media, Performance & Effectiveness, shares on the ins and outs of the second iteration of their…
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Greek association strengthens local Planet Pledge efforts with the addition of four new members
WFA’s Planet Pledge initiative aims to put marketers at the centre of the fight against climate change
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UBA cements its sustainability credentials with the launch of CommToZero Platform and Zero Greenwashing guidance
The Belgian association hopes to promote more sustainable behaviours among consumers and help marketers make effective and truthful…