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  1. Press releases
    Advertising & policyGlobal Marketer Week

    GARM launches its first-ever measurement report for digital brand safety
    Open to WFA members only

    Please note that GARM was discontinued on August 8 2024. See more here.

    First-ever report creates unprecedented…

    Read more about "GARM launches its first-ever measurement report for digital brand safety"
  2. News
    Advertising & policy

    ABA publishes brand safety floor and suitability framework for Brazilian ad market
    Open to WFA members only

    Please note that GARM was discontinued on August 8 2024. See more here.

    Brazil advertiser association localises GARM…

    Read more about "ABA publishes brand safety floor and suitability framework for Brazilian ad market"
  3. Expert opinion
    Advertising & policy

    Industry experts on the next steps for brand safety
    Open to WFA members only

    Please note that GARM was discontinued on August 8 2024. See more here.

    The new agreement on harmful content in…

    Read more about "Industry experts on the next steps for brand safety"
  4. WFA and platforms make major progress to address harmful content
    Press releases
    Advertising & policy

    WFA and platforms make major progress to address harmful content
    Open to WFA members only

    Please note that GARM was discontinued on August 8 2024. See more here.

    Global Alliance for Responsible Media (GARM)…

    Read more about "WFA and platforms make major progress to address harmful content"
  5. Brand safety in the COVID-19 era
    Expert opinion
    Advertising & policy

    Brand safety in the COVID-19 era
    Open to WFA members only

    Please note that GARM was discontinued on August 8 2024. See more here.

    Coronavirus is creating new challenges for…

    Read more about "Brand safety in the COVID-19 era"
  6. Cannes 2019 Wrap
    Report
    ChannelsTrends & forecastsBrand purposeBrand reputationMarketing strategyCannes LionsMarketing strategy

    Cannes 2019 Wrap
    Open to WFA members only

    In Cannes this year, WFA with the help of The Economist Group, talked to a number of marketing leaders about their priorities and…

    Read more about "Cannes 2019 Wrap"
  7. Project Reconnect masterdeck 2019
    Report
    Trends & forecastsBrand purposeBrand reputationGlobal Marketer Week

    Project Reconnect masterdeck 2019
    Open to WFA members only

    Project Reconnect is WFA’s effort to develop a better understanding of what people want and expect from brands and help…

    Read more about "Project Reconnect masterdeck 2019"