Posts about The Economist

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1. 
   Video

   The World Ahead 2025 with Tom Standage (The Economist)

   Open to WFA members only

   The Economist’s predictive look to the year ahead. Tom Standage, Deputy Editor of The Economist and Editor of The World Ahead,…

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2. 
   Video
   Advertising & policyDigital policySustainability

   Webinar | Economist Impact presents The World Ahead: 2022

   The Economist’s predictive look to the year ahead. Tom Standage shares an exclusive, first insight into the top 10 topics…

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3. 
   Expert opinion

   Top take-outs from The World in 2021 with The Economist

   Will Gilroy, WFA's Director of Policy and Communications, shares key take-aways from the recent webinar with The Economist's Deputy…

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4. 
   Video
   Advertising & policyDigital policyMarketing strategyMarketing strategy

   Webinar: The Economist presents The World in 2021

   The Economist’s predictive look to the year ahead. Tom Standage shares key insights from the upcoming The Economist report…

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5. 
   Report
   ChannelsTrends & forecastsBrand purposeBrand reputationMarketing strategyCannes LionsMarketing strategy

   Cannes 2019 Wrap

   Open to WFA members only

   In Cannes this year, WFA with the help of The Economist Group, talked to a number of marketing leaders about their priorities and…

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6. 
   Expert opinionEvent reports
   Brand reputationCreativityMarketing strategyCannes LionsMarketing strategy

   Seven take-outs from Cannes 2019

   So as the dust settles on Cannes 2019, here are my top seven take-outs from the industry’s annual revelries on the…

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7. 
   Press releases
   Brand reputation

   WFA launches The State of Advertising report

   Performance wins advertiser confidence as awareness gains mixed reviews, says WFA research

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8. 
   BenchmarkReport
   Ad fraudProgrammatic & ad techAgencies & partnersAgency remunerationAdvertising & policyAgency managementIn-housingMarketing structureDigital media transformation

   The State of Advertising

   WFA has teamed up with The Economist Group for a study into the current state of advertising. 

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9. 
   Expert opinion

   Global CMO Insights from Cannes

   In Cannes this year, the WFA, with the help of The Economist Group, talked to a number of CMOs about their priorities and challenges…

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10. 
    Video
    Cannes Lions

    WFA talks Better Marketing: The death of advertising?

    At Cannes Lions 2018, global CMOs shared their views on the future of advertising: Raja Rajamannar (Mastercard), Marc Mathieu…

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11. 
    Video
    Brand purposeCannes Lions

    WFA talks Better Marketing: Purpose

    At Cannes Lions 2018, global CMOs shared their views on purpose in marketing: Keith Weed (Unilever), Roel de Vries (Nissan), Antonio…

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12. 
    Video
    Cannes Lions

    WFA talks Better Marketing: Platform challenges

    At Cannes Lions 2018, global CMOs shared their views on digital platforms: David Wheldon (RBS), Roel de Vries (Nissan), Antonio…

    Read more about "WFA talks Better Marketing: Platform challenges"