Posts about Will Gilroy

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  1.    Re-finding our marketing mojo
    Creativity

    Re-finding our marketing mojo

    Our industry can still be the place where the best people do their best work, says Will Gilroy, WFA Director of Policy and…

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  2.    WFA Better Marketing Pod Ep 20: On diversity and cultural relevance with Susan Akkad, The Estée Lauder Companies
    Advertising & policyBrand purposeMarketing structureMarketing operations

    WFA Better Marketing Pod Ep 20: On diversity and cultural relevance with Susan Akkad, The Estée Lauder Companies

    WFA podcast host, David Wheldon, speaks with Susan Akkad, Senior Vice President, Local and Cultural Platforms, Corporate Innovation…

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  3.    WFA Better Marketing Pod Ep 19: On redefining creative excellence with David Droga
    Advertising & policyBrand purposeMarketing structureMarketing operations

    WFA Better Marketing Pod Ep 19: On redefining creative excellence with David Droga

    WFA podcast host, David Wheldon, speaks with David Droga, CEO and Creative Chairman of Accenture Song, about his journey from the…

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  4.    WFA Better Marketing Pod Ep 18: Cannes Special with Rupen Desai
    Advertising & policyDigital policyInclusive marketing

    WFA Better Marketing Pod Ep 18: Cannes Special with Rupen Desai

    WFA podcast host, David Wheldon, speaks with Rupen Desai, Global Chief Marketing Officer at Dole Sunshine Company, about brands…

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  5.    WFA Better Marketing Pod Ep 17: Cannes Special with Matt Brittin
    Advertising & policyDigital policyInclusive marketing

    WFA Better Marketing Pod Ep 17: Cannes Special with Matt Brittin

    WFA podcast host, David Wheldon, speaks with Matt Brittin, EMEA President at Google, about about brand safety, more inclusive…

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  6.    WFA Better Marketing Pod Ep 16: On the science of marketing with Professor Byron Sharp
    Advertising & policyBrand purposeBrand reputationMarketing effectiveness

    WFA Better Marketing Pod Ep 16: On the science of marketing with Professor Byron Sharp

    WFA podcast host, David Wheldon, speaks with Professor Byron Sharp, Director of the Ehrenberg-Bass Institute and author of How…

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  7.    Everything policy leads need to know about marketing in the Metaverse

    Everything policy leads need to know about marketing in the Metaverse

    WFA has developed an overview of the business case for the Metaverse and the things policy leads will need to think about when…

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  8.    WFA Better Marketing Pod Ep 15: On marketing effectiveness with Peter Field and Karen Nelson-Field
    Advertising & policyDigital media transformationMarketing capabilitiesMarketing operations

    WFA Better Marketing Pod Ep 15: On marketing effectiveness with Peter Field and Karen Nelson-Field

    WFA podcast host, David Wheldon, speaks with Peter Field, CEO of Peter Field Consulting, and Karen Nelson-Field, CEO of…

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  9.    Independent study shows low ad exposure to alcohol ads online

    Independent study shows low ad exposure to alcohol ads online

    Global study using avatar technology predicts that just 0.82% of all ads online are for alcohol brands

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  10.    WFA Better Marketing Pod Ep 14: On lessons learnt in Asia with David Porter
    Advertising & policyDigital media transformationMarketing capabilitiesMarketing operations

    WFA Better Marketing Pod Ep 14: On lessons learnt in Asia with David Porter

    WFA podcast host, David Wheldon, speaks with David Porter, former Unilever VP of Global Media and outgoing WFA VP for APAC, about…

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  11.    WFA Better Marketing Pod Ep 13: On creativity with Sir John Hegarty
    Advertising & policyBrand purposeBrand reputationDigital media transformation

    WFA Better Marketing Pod Ep 13: On creativity with Sir John Hegarty

    WFA podcast host, David Wheldon, speaks with ad legend Sir John Hegarty about the value of creativity, building iconic brands and…

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  12.    WFA Better Marketing Pod Ep 12: On marketing in Africa with Folake Ani-Mumuney
    Advertising & policyBrand purposeBrand reputationDigital media transformation

    WFA Better Marketing Pod Ep 12: On marketing in Africa with Folake Ani-Mumuney

    WFA podcast host, David Wheldon, speaks with Folake Ani-Mumuney, Global Head of Marketing & Corporate Communications at First…

    Read more about "WFA Better Marketing Pod Ep 12: On marketing in Africa with Folake Ani-Mumuney"