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Creativity
Re-finding our marketing mojo
Our industry can still be the place where the best people do their best work, says Will Gilroy, WFA Director of Policy and…
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Advertising & policyBrand purposeMarketing structureMarketing operations
WFA Better Marketing Pod Ep 20: On diversity and cultural relevance with Susan Akkad, The Estée Lauder Companies
WFA podcast host, David Wheldon, speaks with Susan Akkad, Senior Vice President, Local and Cultural Platforms, Corporate Innovation…
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Advertising & policyBrand purposeMarketing structureMarketing operations
WFA Better Marketing Pod Ep 19: On redefining creative excellence with David Droga
WFA podcast host, David Wheldon, speaks with David Droga, CEO and Creative Chairman of Accenture Song, about his journey from the…
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Advertising & policyDigital policyInclusive marketing
WFA Better Marketing Pod Ep 18: Cannes Special with Rupen Desai
WFA podcast host, David Wheldon, speaks with Rupen Desai, Global Chief Marketing Officer at Dole Sunshine Company, about brands…
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Advertising & policyDigital policyInclusive marketing
WFA Better Marketing Pod Ep 17: Cannes Special with Matt Brittin
WFA podcast host, David Wheldon, speaks with Matt Brittin, EMEA President at Google, about about brand safety, more inclusive…
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Advertising & policyBrand purposeBrand reputationMarketing effectiveness
WFA Better Marketing Pod Ep 16: On the science of marketing with Professor Byron Sharp
WFA podcast host, David Wheldon, speaks with Professor Byron Sharp, Director of the Ehrenberg-Bass Institute and author of How…
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Everything policy leads need to know about marketing in the Metaverse
WFA has developed an overview of the business case for the Metaverse and the things policy leads will need to think about when…
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Advertising & policyDigital media transformationMarketing capabilitiesMarketing operations
WFA Better Marketing Pod Ep 15: On marketing effectiveness with Peter Field and Karen Nelson-Field
WFA podcast host, David Wheldon, speaks with Peter Field, CEO of Peter Field Consulting, and Karen Nelson-Field, CEO of…
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Independent study shows low ad exposure to alcohol ads online
Global study using avatar technology predicts that just 0.82% of all ads online are for alcohol brands
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Advertising & policyDigital media transformationMarketing capabilitiesMarketing operations
WFA Better Marketing Pod Ep 14: On lessons learnt in Asia with David Porter
WFA podcast host, David Wheldon, speaks with David Porter, former Unilever VP of Global Media and outgoing WFA VP for APAC, about…
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Advertising & policyBrand purposeBrand reputationDigital media transformation
WFA Better Marketing Pod Ep 13: On creativity with Sir John Hegarty
WFA podcast host, David Wheldon, speaks with ad legend Sir John Hegarty about the value of creativity, building iconic brands and…
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Advertising & policyBrand purposeBrand reputationDigital media transformation
WFA Better Marketing Pod Ep 12: On marketing in Africa with Folake Ani-Mumuney
WFA podcast host, David Wheldon, speaks with Folake Ani-Mumuney, Global Head of Marketing & Corporate Communications at First…