WFA produces resources, research and guides across a wide range of emerging marketing topics and challenges. All the work is informed by WFA member input and developed in close cooperation with the best experts from across the industry.
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Delegates at WFA Global Marketer Week were asked what the issues were they would like to see make headlines at Cannes Lions this…
AI is transforming the way marketers work. Gabrielle Robitaille, Policy Director at WFA, looks at the latest developments and how…
Connie Kalcher, Group Chief Customer Officer at Zurich Insurance, explains the appeal of the insurance industry and how the right…
The marketing landscape is undergoing profound shifts, requiring marketers to rethink traditional approaches. At the forefront of…
Overview of the Sourcing Forum meeting held in Singapore on May 14th, as part of WFA Forum…
Marketing Capability team models differ from company to company, so which one is the best? Brenna Brandes, Global Marketing Services…
Overview of WFA’s In-House Forum held on 8 May 2025
If you want to win at work, efficiency is not enough, strategy is not enough, and analysis is not enough.
Overview of the WFA Media Forum meeting, held in Singapore as part of Forum…
Overview of the CMO Forum meeting held in Singapore on May 15th, as part of WFA Forum Connect.
Overview of the Marketing Capability forum held in New York City on 24th April 2025
OLIVER's Richard Stainer joins WFA's In-House Forum to share how in-house teams can equip themselves with the latest technologies…
According to WFA research, capability building and up-skilling remains one of the greatest roadblocks to (Gen) AI adoption among…
Bias in AI and inclusive prompting: identifying and challenging bias in AI tools.
As the programmatic ecosystem continues to evolve, media quality remains a barrier to effectiveness and growth. Despite significant…
Overview of the WFA Insight Forum meeting, held in Brussels as part of Global Marketer…
In this episode of the Better Marketing Podcast, Nicola Mendelsohn, Meta's Head of Global Business Group, shares insights on…
New research by WFA has found that major multinationals are currently wary about using AI influencers in place of the real…
Overview of the event held at Grab HQ in Singapore on the 24th of April.
AI is transforming the way marketers work. Gabrielle Robitaille, Policy Director at WFA, looks at the latest developments and how…
Featuring Vincent Letang of IPG, sharing their view ahead on Connected TV, in US and worldwide.