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Ad fraudProgrammatic & ad techIn-housingMedia transformation
Media Forum Meeting Overview (November 2018, New York)
Overview of the Media Forum held on November 7th, 2019 in New York.
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Ad fraud
WFA statement on the '3ve' ad fraud schemes takedown
WFA has learnt today that the US Department Of Justice has announced that two international cybercriminal rings have been…
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Ad fraudAgencies & partnersAgency evaluationAgency remunerationAgency management
Código de buenas prácticas en licitaciones de agencias de publicidad (PERU)
El presente Código tiene como objetivo facilitar los procesos comerciales de Licitaciones entre Anunciantes y Agencias de…
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Ad fraudAudience measurementAgencies & partnersAgency evaluationAdvertising & policyBrand purposeDigital policyAd techAgency managementBrand reputationGDPRValue of advertising
Global Media Charter
The World Federation of Advertisers has published a Global Media Charter, designed to create the conditions for a marketing…
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Ad fraudAudience measurementAdvertising & policyTrends & forecastsCross-media measurementMedia & analyticsMarketing effectiveness
Global viewability benchmarks 2017
WFA member benchmark on viewability. This survey represents the industry’s first collective set of benchmarks on the level of…
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Ad fraudProgrammatic & ad tech
Media Forum Meeting Overview (March 2018, Shanghai)
Overview of the Media Forum held in March 2018 in Shanghai.
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Ad fraudAdvertising & policyAd techPrivacy & tech
Coalition for Better Ads: Feb 2018 State of play
The latest developments (Feb 2018) regarding the Coalition for Better Ads and the Better Ads Standards.
To view this…
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Ad fraudProgrammatic & ad techAdvertising & policyDigital policyAd techMedia & analyticsData governancePrivacy & techGDPRMarketing technologyDigital media transformationMarketing technology
Survey on the Future of Programmatic Media
WFA member survey. For additional details, please log in.
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Ad fraudAudience measurementProgrammatic & ad techTrends & forecastsAd techCross-media measurementMedia & analyticsPrivacy & techMarketing effectivenessMarketing technologyDigital media transformationMarketing technology
Survey on Global Ad Viewability & Ad Fraud levels
WFA member benchmark. For additional details, please log in.
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Ad fraudProgrammatic & ad tech
Webinar: Reducing fraud in programmatic with ads.txt
Webinar with IAB Tech Lab and Google on what ads.txt is all about and how it might improve the ecosystem for clients
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Ad fraud
Global marketers making radical changes to media management
WFA research indicates dramatic change on transparency measures, contracts, viewability standards, internal media knowledge and ad…
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Ad fraudAudience measurementAdvertising & policyCross-media measurementMedia & analytics
European Viewability Measurement Principles
Created by the EVSG (European Viewability Steering Group - made up of WFA, EACA and IAB Europe), these principles are designed to…