Posts about Ad fraud

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1. 
   Benchmark
   Ad fraudAudience measurementAgencies & partnersAgency evaluationAgency remunerationAdvertising & policyMedia & analyticsPrivacy & tech

   Survey results: Paying for 3rd party verification

    WFA member survey. For additional details, please log in.

   Read more about "Survey results: Paying for 3rd party verification"
2. 
   Benchmark
   Ad fraudAd techMedia & analytics

   Survey on Online Advertising Effectiveness

      WFA member survey. For additional details, please log in.

   Read more about "Survey on Online Advertising Effectiveness"
3. 
   Benchmark
   Ad fraudAudience measurementProgrammatic & ad techAdvertising & policyCross-media measurementMedia & analytics

   Survey on Media Governance and Guardianship

    WFA member survey. For additional details, please log in.

   Read more about "Survey on Media Governance and Guardianship"
4. News
   Ad fraudProgrammatic & ad tech

   WFA reacts to recent stories on ad misplacement

   Stephan Loerke, WFA CEO, in relation to the recent headlines in the UK media*

   Read more about "WFA reacts to recent stories on ad misplacement"
5. 
   Video
   Ad fraud

   Webinar: Ad fraud guidance for media investors

   In this webinar, WFA will present the headlines from our ad fraud guidance, explaining the challenges we are facing as an industry…

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6. 
   Benchmark
   Ad fraudMarketing procurementMarketing procurement

   Study results on Verification partners & viewability

   The purpose of this document is to better understand perceptions and actions in relation to verification providers, notably in the…

   Read more about "Study results on Verification partners & viewability"
7. News
   Ad fraud

   WFA issues first advice for combatting ad fraud

   Ad fraud likely to exceed $50bn globally by 2025 on current trends second only to the drugs trade as a source of income for…

   Read more about "WFA issues first advice for combatting ad fraud"
8. Press releases
   Ad fraud

   WFA issues first advice for combatting ad fraud

   Ad fraud likely to exceed $50bn globally by 2025 on current trends second only to the drugs trade as a source of income for…

   Read more about "WFA issues first advice for combatting ad fraud"
9. 
   Guides & templates
   Ad fraudProgrammatic & ad techAdvertising & policyMedia & analytics

   Compendium of ad fraud knowledge for media investors

    The intention of this compendium is to raise awareness of ad fraud among brand owners and to provide the knowledge and best…

   Read more about "Compendium of ad fraud knowledge for media investors"
10. 
    BenchmarkReport
    Ad fraudMarketing strategyMarketing strategy

    Survey on Global Ad Fraud

    This WFA survey offers insights into the level of ad fraud exposure global marketers are aware of, the areas where it is seen to be…

    Read more about "Survey on Global Ad Fraud"
11. 
    Benchmark
    Ad fraudAudience measurementAd tech

    Survey on digital attribution modelling

    Survey to identify whether attribution modelling is conducted, the reasons for doing this, models used and benefits identified.

    Read more about "Survey on digital attribution modelling"
12. 
    Benchmark
    Ad fraudAudience measurementAgencies & partnersAgency evaluationAgency remunerationMedia & analytics

    Survey on ROMI - Your approach & measurement

    Survey to determine the reasons for tracking Return On Marketing Investment, how this is approached globally, the metrics used and…

    Read more about "Survey on ROMI - Your approach & measurement"