Posts about Agency management

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1. 
   Benchmark
   Programmatic & ad techAgencies & partnersAgency remunerationAgency managementIn-housingMarketing operations

   Benchmark: Digital in-housing from agency point of view

   WFA benchmark on In-housing Digital Media, from agencies' point of view

   Read more about "Benchmark: Digital in-housing from agency point of view"
2. 
   Benchmark
   Agencies & partnersAgency remunerationAgency management

   Benchmark: Recommended integrated creative agencies & overview of compensation for pitch submissions

   WFA member benchmark covering 1) recommended integrated creative agencies & 2) high level overview of compensation model for…

   Read more about "Benchmark: Recommended integrated creative agencies & overview of compensation for pitch submissions"
3. 
   Event reports
   Agencies & partnersAgency Management ForumIntegrated marketingAgency managementIntegrated marketing

   Agency Management Forum Overview (September 2021)

   Meeting overview and presentations from WFA’s Agency Management meeting on 14 September 2021, which took place remotely.

   Read more about "Agency Management Forum Overview (September 2021)"
4. 
   Event reports
   Agencies & partnersAgency managementCreativityMarketing structureDigital media transformation

   CMO Forum meeting overview (September 2021)

   Overview of the CMO Forum held remotely on September 8, 2021.

   Read more about "CMO Forum meeting overview (September 2021)"
5. 
   Press releases
   Agencies & partnersAgency rostersAgency managementMarketing capabilities

   WFA creates three new groups to address key marketer priorities

   New Forums will allow for peer-to-peer learning around key areas of concern

   Read more about "WFA creates three new groups to address key marketer priorities"
6. 
   Event reports
   Agencies & partnersAgency managementMarketing structureDigital media transformation

   CMO Forum meeting overview (June 2021)

   Overview of the CMO Forum held remotely on June 2, 2021.

   Read more about "CMO Forum meeting overview (June 2021)"
7. 
   Benchmark
   Agencies & partnersAgency evaluationAgency managementMarketing capabilities

   Benchmark: Boutique Creative Agencies in China

   Member benchmark on Boutique Creative Agencies in China

   Read more about "Benchmark: Boutique Creative Agencies in China"
8. 
   Event reports
   Agencies & partnersAgency Management ForumIntegrated marketingAgency managementIntegrated marketing

   Agency Management Forum Overview (May 2021)

   Meeting overview and presentations from WFA’s Agency Management meeting on 19 May 2021, which took place remotely.

   Read more about "Agency Management Forum Overview (May 2021)"
9. 
   Benchmark
   Agencies & partnersAgency evaluationAgency managementMarketing capabilities

   Benchmark: Creative Agencies in Japan with TVCM capabilities

   Member benchmark on Creative Agencies in Japan with TVCM capabilities

   Read more about "Benchmark: Creative Agencies in Japan with TVCM capabilities"
10. 
    Report
    Agencies & partnersAgency managementMarketing procurementMarketing procurement

    Different Models when decoupling production

    A brief definition guide on models when decoupling production.

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11. 
    Maps & infographics
    Agencies & partnersAgency rostersAgency management

    Agency Family Tree: Global, APAC & China

    R3's Global Agency Family Tree shows the ownership structures of advertising agencies and their respective holding groups.

    Read more about "Agency Family Tree: Global, APAC & China"
12. 
    Event reports
    Agencies & partnersAgency managementMarketing structureSustainability

    CMO Forum meeting overview (March 2021)

    Overview of the CMO Forum held remotely on March 9, 2021.

    Read more about "CMO Forum meeting overview (March 2021)"