Posts about Agency rosters

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1. 
   Press releases
   Agencies & partnersAgency rostersAgency managementMarketing capabilities

   WFA creates three new groups to address key marketer priorities

   New Forums will allow for peer-to-peer learning around key areas of concern

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2. 
   News
   Agencies & partnersAgency rostersAdvertising & policyInclusive marketing

   US ad industry sees significant growth in supplier diversity

   New ANA report highlights growing importance of hiring diverse suppliers among marketers

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3. 
   Report
   Agencies & partnersAgency rostersMarketing operations

   WFA Consultant Directory

   A WFA directory of marketing consultant firms, based on member recommendations and market research. Last update: June 2021

   Read more about "WFA Consultant Directory"
4. 
   Maps & infographics
   Agencies & partnersAgency rostersAgency management

   Agency Family Tree: Global, APAC & China

   R3's Global Agency Family Tree shows the ownership structures of advertising agencies and their respective holding groups.

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5. 
   Expert opinion
   Agencies & partnersAgency rostersAgency managementMarketing structureMarketing capabilitiesMarketing operations

   Six partner predictions for 2021

   Six of WFA’s strategic partners share their views on what will define marketing for the year…

   Read more about "Six partner predictions for 2021"
6. 
   Event reports
   Agencies & partnersAgency rostersAgency managementMarketing procurementMarketing procurement

   Sourcing Forum meeting overview (November 2020)

   Overview of the Sourcing Forum held remotely on November 18, 2020.

   Read more about "Sourcing Forum meeting overview (November 2020)"
7. 
   Expert opinion
   Agencies & partnersAgency rosters

   Client views on developing creative in-house

   Recent WFA research identified increased use of in-house creative teams among many of our members. We asked four brands to…

   Read more about "Client views on developing creative in-house"
8. 
   Briefings & position papers
   ChannelsAgencies & partnersAgency rostersAdvertising & policyTrends & forecasts

   COVID Compendium for Global Marketers

   What actions are brands taking around the world? WFA has compiled stories from around the world from marketers, for marketers.

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9. 
   Benchmark
   Agencies & partnersAgency evaluationAgency rostersCreativity

   Benchmark: Creative agencies in EMEA and APAC

   This WFA member benchmark covers recommendations for creative agencies in EMEA and APAC.

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10. 
    Benchmark
    Agencies & partnersAgency evaluationAgency rostersMarketing procurementMarketing strategyMarketing structureMarketing procurementMarketing strategy

    Benchmark: Shopper Agency recommendations in Western Europe

    This WFA member benchmark covers recommendations for shopper agencies in Western Europe.

    Read more about "Benchmark: Shopper Agency recommendations in Western Europe"
11. 
    News
    Agencies & partnersAgency evaluationAgency remunerationAgency rostersAgency management

    True partnership requires a change of approach from advertisers and agencies

    Long-term relationships require fair balance between scope and budget

    Read more about "True partnership requires a change of approach from advertisers and agencies"
12. 
    Video
    Agencies & partnersAgency rostersIntegrated marketingIntegrated marketing

    Webinar: Designing for integration

    Are you responsible for delivering integrated communication? Watch this webinar to hear from Jonathan Turner, Chairman of OxfordSM,…

    Read more about "Webinar: Designing for integration"