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Agencies & partnersAgency rostersAgency management
Designing for integration: Global marketing communications organisation research
This report explores global marcomms structures, roles and capabilities of client-side marketers. The survey questions and the…
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Agencies & partnersAgency evaluationAgency remunerationAgency rostersAgency managementIn-housingMarketing procurementMarketing procurement
Survey on Global Agency Relations Management: roles & responsibilities
WFA member survey. For more details, please log in.
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Programmatic & ad techAgency evaluationAgency rostersAgency managementMarketing procurementMarketing structureMarketing procurement
Sourcing Forum meeting overview (June 2019)
Overview of the Sourcing Forum held on June 26th, 2019 in New York.
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Agencies & partnersAgency evaluationAgency rostersAgency managementMarketing procurementMarketing strategyMarketing structureMarketing capabilitiesMarketing organisationMarketing procurementMarketing strategy
Building a future-proof marketing procurement strategy
In 2019, with the help of WFA WBR Insights surveyed 100 heads of marketing procurement from major brands across Europe to find out…
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Agencies & partnersAgency evaluationAgency rostersMarketing procurementMarketing structureMarketing procurement
Benchmark on sourcing post-production
WFA member bechmark. For additional details, please log in.
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Agencies & partnersAgency evaluationAgency rostersAgency managementMarketing procurementMarketing structureMarketing capabilitiesMarketing procurement
Benchmark on Supplier Relationship Management (SRM) models
WFA member bechmark. For additional details, please log in.
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Agency rosters
Nine steps to identifying an agency set-up that fits your organisation’s needs
From strategy and planning to measurement, here are some steps each organisation should take to adopt an agency rosters model that…
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Agencies & partnersAgency rosters
Webinar: The future of agency rosters
In this webinar with The Observatory International, you will learn about what WFA members are looking for from their rosters in the…
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Agencies & partnersAgency evaluationAgency rostersIn-housingMarketing procurementMarketing structureMarketing organisationMarketing procurement
Benchmark on Sourcing Adaptation & Transcreation
WFA member benchmark. For additional details, please log in.
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Agencies & partnersAgency evaluationAgency rostersMarketing procurementMarketing structureMarketing capabilitiesMarketing procurement
Benchmark on sourcing talent
WFA member benchmark. For additional details, please log in.
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Agency rostersIntegrated marketingIntegrated marketing
Roster arrangements under review at 74% of multinational brands
New study finds widespread dissatisfaction on both sides of the advertiser agency divide
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Agencies & partnersAgency evaluationAgency rostersAgency managementMarketing procurementMarketing strategyMarketing structureMarketing organisationMarketing procurementMarketing strategy
Survey on The Future of Agency Rosters