Posts about Agency rosters

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  1.    Designing for integration: Global marketing communications organisation research
    Agencies & partnersAgency rostersAgency management

    Designing for integration: Global marketing communications organisation research

    This report explores global marcomms structures, roles and capabilities of client-side marketers. The survey questions and the…

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  2.    Survey on Global Agency Relations Management: roles & responsibilities
    Agencies & partnersAgency evaluationAgency remunerationAgency rostersAgency managementIn-housingMarketing procurementMarketing procurement

    Survey on Global Agency Relations Management: roles & responsibilities

     WFA member survey. For more details, please log in.

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  3.    Sourcing Forum meeting overview (June 2019)
    Programmatic & ad techAgency evaluationAgency rostersAgency managementMarketing procurementMarketing structureMarketing procurement

    Sourcing Forum meeting overview (June 2019)

    Overview of the Sourcing Forum held on June 26th, 2019 in New York.

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  4.    Building a future-proof marketing procurement strategy
    Agencies & partnersAgency evaluationAgency rostersAgency managementMarketing procurementMarketing strategyMarketing structureMarketing capabilitiesMarketing organisationMarketing procurementMarketing strategy

    Building a future-proof marketing procurement strategy

    In 2019, with the help of WFA WBR Insights surveyed 100 heads of marketing procurement from major brands across Europe to find out…

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  5.    Benchmark on sourcing post-production
    Agencies & partnersAgency evaluationAgency rostersMarketing procurementMarketing structureMarketing procurement

    Benchmark on sourcing post-production

     WFA member bechmark. For additional details, please log in.

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  6.    Benchmark on Supplier Relationship Management (SRM) models
    Agencies & partnersAgency evaluationAgency rostersAgency managementMarketing procurementMarketing structureMarketing capabilitiesMarketing procurement

    Benchmark on Supplier Relationship Management (SRM) models

     WFA member bechmark. For additional details, please log in.

    Read more about "Benchmark on Supplier Relationship Management (SRM) models"
  7.    Nine steps to identifying an agency set-up that fits your organisation’s needs
    Agency rosters

    Nine steps to identifying an agency set-up that fits your organisation’s needs

    From strategy and planning to measurement, here are some steps each organisation should take to adopt an agency rosters model that…

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  8.    Webinar: The future of agency rosters
    Agencies & partnersAgency rosters

    Webinar: The future of agency rosters

    In this webinar with The Observatory International, you will learn about what WFA members are looking for from their rosters in the…

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  9.    Benchmark on Sourcing Adaptation & Transcreation
    Agencies & partnersAgency evaluationAgency rostersIn-housingMarketing procurementMarketing structureMarketing organisationMarketing procurement

    Benchmark on Sourcing Adaptation & Transcreation

     WFA member benchmark. For additional details, please log in.

    Read more about "Benchmark on Sourcing Adaptation & Transcreation"
  10.    Benchmark on sourcing talent
    Agencies & partnersAgency evaluationAgency rostersMarketing procurementMarketing structureMarketing capabilitiesMarketing procurement

    Benchmark on sourcing talent

      WFA member benchmark. For additional details, please log in.

    Read more about "Benchmark on sourcing talent"
  11.    Roster arrangements under review at  74% of multinational brands
    Agency rostersIntegrated marketingIntegrated marketing

    Roster arrangements under review at 74% of multinational brands

    New study finds widespread dissatisfaction on both sides of the advertiser agency divide

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  12.    Survey on The Future of Agency Rosters
    Agencies & partnersAgency evaluationAgency rostersAgency managementMarketing procurementMarketing strategyMarketing structureMarketing organisationMarketing procurementMarketing strategy

    Survey on The Future of Agency Rosters

       

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