Posts about Asia-Pacific

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  1.    Survey: Maintaining good agency relationships during & after Covid-19 (China specific)
    Agencies & partnersTrends & forecastsAgency managementMarketing procurementMarketing structureMarketing procurement

    Survey: Maintaining good agency relationships during & after Covid-19 (China specific)

    This survey of WFA members covers how brands were managing their agency relationships in China during and after the Covid-19…

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  2.    Webinar+: Customer Experience in the New Normal
    Integrated marketingMarketing effectivenessMarketing technologyIntegrated marketingMarketing operationsMarketing technology

    Webinar+: Customer Experience in the New Normal

    In this webinar, you will discover how simple “nudges” have generated opportunities in enhancing the user/shopper…

    Read more about "Webinar+: Customer Experience in the New Normal"
  3.    Webinar: An advertiser's guide to OTT media in APAC
    Integrated marketingMarketing effectivenessIntegrated marketingMarketing operations

    Webinar: An advertiser's guide to OTT media in APAC

    This webinar with SpotX covers a comprehensive guide to OTT services, especially in APAC.

    Read more about "Webinar: An advertiser's guide to OTT media in APAC"
  4.    Benchmark: Creative agencies in EMEA and APAC
    Agencies & partnersAgency evaluationAgency rostersCreativity

    Benchmark: Creative agencies in EMEA and APAC

    This WFA member benchmark covers recommendations for creative agencies in EMEA and APAC.

    Read more about "Benchmark: Creative agencies in EMEA and APAC"
  5.    Benchmark: Covid-19 Impact on Marketing
    Marketing strategyMarketing structureMarketing strategy

    Benchmark: Covid-19 Impact on Marketing

    This WFA member benchmark covers how members are reacting to the Covid-19 crisis and if/how it has impacted their marketing…

    Read more about "Benchmark: Covid-19 Impact on Marketing"
  6.    WFA strengthens Asia Leadership team

    WFA strengthens Asia Leadership team

    Unilever’s David Porter to move from current role as APAC Chair, WFA Media Forum to Regional VP, Asia Pacific while new Asia…

    Read more about "WFA strengthens Asia Leadership team"
  7.    Webinar: In-housing Programmatic Media Success
    Programmatic & ad techAd techIn-housingMarketing structureMarketing operations

    Webinar: In-housing Programmatic Media Success

    This webinar covers how to make the decision on what model of in-housing is best for your business. In addition, it covers how the…

    Read more about "Webinar: In-housing Programmatic Media Success"
  8.    Benchmark: OTT Media Buying Practices (APAC)
    Marketing procurementMarketing procurement

    Benchmark: OTT Media Buying Practices (APAC)

    This WFA member benchmark of various OTT Media buying practises by WFA members.

    Read more about "Benchmark: OTT Media Buying Practices (APAC)"
  9.    RAC Programme meeting overview (November 2019)
    Advertising & policyDigital policyInclusive marketing

    RAC Programme meeting overview (November 2019)

    Overview of the Responsible Advertising and Children (RAC) Programme meeting held on November 27, 2019 in Brussels

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  10.    Sourcing Forum meeting overview (November 2019)
    Agencies & partnersAgency evaluationAgency remunerationMarketing procurementMarketing procurement

    Sourcing Forum meeting overview (November 2019)

    Overview of the Sourcing Forum held on November 7th, 2019 in Singapore.

    Read more about "Sourcing Forum meeting overview (November 2019)"
  11.    Webinar: Blockchain in Marketing
    Trends & forecastsAd techMarketing technologyMarketing technology

    Webinar: Blockchain in Marketing

    During this webinar you can hear from Greg Paull, Principal & Co-Founder, R3, as he offers a global overview of the current…

    Read more about "Webinar: Blockchain in Marketing"
  12.    Benchmark: Event & Experimental Agencies (Australia)
    Agencies & partnersAgency evaluationAgency management

    Benchmark: Event & Experimental Agencies (Australia)

    This benchmark asked our members for a recommendation on Event/Experiential Agency in Australia.

    Read more about "Benchmark: Event & Experimental Agencies (Australia)"