Posts about Asia-Pacific

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1. 
   Report
   Agencies & partnersIntegrated marketingInfluencer marketingIntegrated marketing

   Working with celebrities and influencers in China

   White papers on KOL (Key Opinion Leaders) market practices and measuring the effectiveness of celebrity and TV sponsorships in…

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2. 
   Event reports
   Advertising & policyDigital policyPrivacy & tech

   DGX meeting overview (June 2019)

   Overview of the Digital Governance Exchange (DGX) meeting held on June 13th, 2019 in Singapore

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3. 
   Event reports
   Ad fraudProgrammatic & ad techAd tech

   Media Forum Meeting Overview (June 2019, Shanghai)

   Overview of the Media Forum held on June 27th, 2019 in Shanghai

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4. 
   Event reports
   Agencies & partnersAgency evaluationAgency remunerationAgency managementMarketing structure

   WFA Forum (May 2019, Japan)

   Overview of the WFA Forum held on May 29th, 2019 in Tokyo

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5. 
   Benchmark
   Agencies & partnersAgency evaluationAgency remunerationAgency managementMarketing procurementMarketing procurement

   Benchmark: 3rd-party consultant to manage the Client-Agency relationship

    WFA member bechmark. For additional details, please log in.

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6. 
   Event reports
   Programmatic & ad tech

   Progressive Programmatic Solutions workshop overview (April 2019)

   Overview of WFA's Progressive Programmatic Solutions workshop held on April 12th, 2019 in Singapore

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7. 
   NewsBenchmark
   Programmatic & ad techTrends & forecasts

   Nine out of ten marketers in APAC buy media programmatically

   Recent WFA poll on APAC Programmatic Proficiency & Practices reveals the areas for optimization in a fast maturing market

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8. 
   Event reports
   Programmatic & ad techAdvertising & policyDigital policyAd techPrivacy & techGDPR

   DGX meeting overview (October 2018)

   Overview of the Digital Governance Exchange (DGX) meeting held on 3 October 2018 in Singapore.

   Read more about "DGX meeting overview (October 2018)"
9. 
   Benchmark
   Agencies & partnersAgency evaluationCreativityMarketing procurementMarketing strategyMarketing procurementMarketing strategy

   Recommended creative agencies in APAC

    WFA member benchmark. For additional details, please log in.

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10. 
    Event reports
    Advertising & policyDigital policyPrivacy & techGDPR

    DGX meeting overview (May 2018)

    Overview of the Digital Governance Exchange (DGX) meeting held in May 2018 in Singapore.

    Read more about "DGX meeting overview (May 2018)"
11. 
    Guides & templates
    Advertising & policyValue of advertising

    Advertising standards toolkit for the promotion of effective self-regulation

    Multiple countries worldwide, including China, Vietnam and Cambodia are reviewing their regulatory frameworks for advertising. There…

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12. 
    Event reportsReport
    Marketing technologyDigital media transformationMarketing technology

    Considerations on the road to digital transformation (2017)

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