Posts about Asia-Pacific

Related content

  1.    Working with celebrities and influencers in China
    Agencies & partnersIntegrated marketingInfluencer marketingIntegrated marketing

    Working with celebrities and influencers in China

    White papers on KOL (Key Opinion Leaders) market practices and measuring the effectiveness of celebrity and TV sponsorships in…

    Read more about "Working with celebrities and influencers in China"
  2.    DGX meeting overview (June 2019)
    Advertising & policyDigital policyPrivacy & tech

    DGX meeting overview (June 2019)

    Overview of the Digital Governance Exchange (DGX) meeting held on June 13th, 2019 in Singapore

    Read more about "DGX meeting overview (June 2019)"
  3.    Media Forum Meeting Overview (June 2019, Shanghai)
    Ad fraudProgrammatic & ad techAd tech

    Media Forum Meeting Overview (June 2019, Shanghai)

    Overview of the Media Forum held on June 27th, 2019 in Shanghai

    Read more about "Media Forum Meeting Overview (June 2019, Shanghai)"
  4.    WFA Forum (May 2019, Japan)
    Agencies & partnersAgency evaluationAgency remunerationAgency managementMarketing structure

    WFA Forum (May 2019, Japan)

    Overview of the WFA Forum held on May 29th, 2019 in Tokyo

    Read more about "WFA Forum (May 2019, Japan)"
  5.    Benchmark: 3rd-party consultant to manage the Client-Agency relationship
    Agencies & partnersAgency evaluationAgency remunerationAgency managementMarketing procurementMarketing procurement

    Benchmark: 3rd-party consultant to manage the Client-Agency relationship

     WFA member bechmark. For additional details, please log in.

    Read more about "Benchmark: 3rd-party consultant to manage the Client-Agency relationship"
  6.    Progressive Programmatic Solutions workshop overview (April 2019)
    Programmatic & ad tech

    Progressive Programmatic Solutions workshop overview (April 2019)

    Overview of WFA's Progressive Programmatic Solutions workshop held on April 12th, 2019 in Singapore

    Read more about "Progressive Programmatic Solutions workshop overview (April 2019)"
  7.    Nine out of ten marketers in APAC buy media programmatically
    Programmatic & ad techTrends & forecasts

    Nine out of ten marketers in APAC buy media programmatically

    Recent WFA poll on APAC Programmatic Proficiency & Practices reveals the areas for optimization in a fast maturing market

    Read more about "Nine out of ten marketers in APAC buy media programmatically"
  8.    DGX meeting overview (October 2018)
    Programmatic & ad techAdvertising & policyDigital policyAd techPrivacy & techGDPR

    DGX meeting overview (October 2018)

    Overview of the Digital Governance Exchange (DGX) meeting held on 3 October 2018 in Singapore.

    Read more about "DGX meeting overview (October 2018)"
  9.    Recommended creative agencies in APAC
    Agencies & partnersAgency evaluationCreativityMarketing procurementMarketing strategyMarketing procurementMarketing strategy

    Recommended creative agencies in APAC

     WFA member benchmark. For additional details, please log in.

    Read more about "Recommended creative agencies in APAC"
  10.    DGX meeting overview (May 2018)
    Advertising & policyDigital policyPrivacy & techGDPR

    DGX meeting overview (May 2018)

    Overview of the Digital Governance Exchange (DGX) meeting held in May 2018 in Singapore.

    Read more about "DGX meeting overview (May 2018)"
  11.    Advertising standards toolkit for the promotion of effective self-regulation
    Advertising & policyValue of advertising

    Advertising standards toolkit for the promotion of effective self-regulation

    Multiple countries worldwide, including China, Vietnam and Cambodia are reviewing their regulatory frameworks for advertising. There…

    Read more about "Advertising standards toolkit for the promotion of effective self-regulation"
  12.    Considerations on the road to digital transformation (2017)
    Marketing technologyDigital media transformationMarketing technology

    Considerations on the road to digital transformation (2017)

     Members only content. Please log in to view.

    Read more about "Considerations on the road to digital transformation (2017)"