Posts about CMO Forum

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  1.    Capability Forum Overview (June 2021)
    Integrated marketingIntegrated marketingMarketing operations

    Capability Forum Overview (June 2021)

    Meeting overview and presentations from WFA’s Capability Forum meeting on 8 June 2021, which took place remotely.

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  2.    CMO Forum meeting overview (June 2021)
    Agencies & partnersAgency managementMarketing structureDigital media transformation

    CMO Forum meeting overview (June 2021)

    Overview of the CMO Forum held remotely on June 2, 2021.

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  3.    Agency Management Forum Overview (May 2021)
    Agencies & partnersAgency Management ForumIntegrated marketingAgency managementIntegrated marketing

    Agency Management Forum Overview (May 2021)

    Meeting overview and presentations from WFA’s Agency Management meeting on 19 May 2021, which took place remotely.

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  4.    WFA launches Planet Pledge for Marketers
    Brand purposeGlobal Marketer WeekSustainabilityMarketing operations

    WFA launches Planet Pledge for Marketers

    WFA launches framework to help marketers lead on climate change challenge

    New research suggests marketers lag corporate…

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  5.    CMO Forum meeting overview (March 2021)
    Agencies & partnersAgency managementMarketing structureSustainability

    CMO Forum meeting overview (March 2021)

    Overview of the CMO Forum held remotely on March 9, 2021.

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  6.    Spotlight: How to win the hearts of Gen Z in 2021
    Agencies & partnersIntegrated marketingInfluencer marketingIntegrated marketing

    Spotlight: How to win the hearts of Gen Z in 2021

    Born between 1996 and 2015, Gen Z is estimated to become the largest generation of consumers in just a few years. Businesses that…

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  7.    What marketing talent wants
    Trends & forecastsMarketing structureMarketing capabilitiesMarketing operationsMarketing organisation

    What marketing talent wants

    Company and marketing department attributes that resonate with today's marketer

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  8.    Benchmark: Global versus local brand equity
    Brand reputationMarketing structure

    Benchmark: Global versus local brand equity

    WFA member survey on the topic of balancing global and local brand equity/positioning.

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  9.    Benchmark: Agency collaboration
    Agencies & partnersAgency management

    Benchmark: Agency collaboration

    WFA member survey on KPIs, success factors and challenges for agency collaboration.

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  10.    WFA Forum Chairs look back on 2020
    Advertising & policyPrivacy & tech

    WFA Forum Chairs look back on 2020

    We asked the chairs of our WFA working groups to reflect on what 2020 meant for the global media, marketing and digital policy…

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  11.    Spotlight: Global Trends in Creative In-Housing
    Agencies & partnersAgency managementIn-housingMarketing structureMarketing operations

    Spotlight: Global Trends in Creative In-Housing

    The subject of in-housing creative services has been increasingly prevalent in recent years with 57% of WFA members currently having…

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  12.    Client views on developing creative in-house
    Agencies & partnersAgency rosters

    Client views on developing creative in-house

    Recent WFA research identified increased use of in-house creative teams among many of our members. We asked four brands to…

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