Posts about CMO Forum

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1. 
   Event reports
   Integrated marketingIntegrated marketingMarketing operations

   Capability Forum Overview (June 2021)

   Meeting overview and presentations from WFA’s Capability Forum meeting on 8 June 2021, which took place remotely.

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2. 
   Event reports
   Agencies & partnersAgency managementMarketing structureDigital media transformation

   CMO Forum meeting overview (June 2021)

   Overview of the CMO Forum held remotely on June 2, 2021.

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3. 
   Event reports
   Agencies & partnersAgency Management ForumIntegrated marketingAgency managementIntegrated marketing

   Agency Management Forum Overview (May 2021)

   Meeting overview and presentations from WFA’s Agency Management meeting on 19 May 2021, which took place remotely.

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4. 
   Press releases
   Brand purposeGlobal Marketer WeekSustainabilityMarketing operations

   WFA launches Planet Pledge for Marketers

   WFA launches framework to help marketers lead on climate change challenge

   New research suggests marketers lag corporate…

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5. 
   Event reports
   Agencies & partnersAgency managementMarketing structureSustainability

   CMO Forum meeting overview (March 2021)

   Overview of the CMO Forum held remotely on March 9, 2021.

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6. 
   Video
   Agencies & partnersIntegrated marketingInfluencer marketingIntegrated marketing

   Spotlight: How to win the hearts of Gen Z in 2021

   Born between 1996 and 2015, Gen Z is estimated to become the largest generation of consumers in just a few years. Businesses that…

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7. 
   BenchmarkReport
   Trends & forecastsMarketing structureMarketing capabilitiesMarketing operationsMarketing organisation

   What marketing talent wants

   Company and marketing department attributes that resonate with today's marketer

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8. 
   Benchmark
   Brand reputationMarketing structure

   Benchmark: Global versus local brand equity

   WFA member survey on the topic of balancing global and local brand equity/positioning.

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9. 
   Benchmark
   Agencies & partnersAgency management

   Benchmark: Agency collaboration

   WFA member survey on KPIs, success factors and challenges for agency collaboration.

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10. 
    Expert opinion
    Advertising & policyPrivacy & tech

    WFA Forum Chairs look back on 2020

    We asked the chairs of our WFA working groups to reflect on what 2020 meant for the global media, marketing and digital policy…

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11. 
    Video
    Agencies & partnersAgency managementIn-housingMarketing structureMarketing operations

    Spotlight: Global Trends in Creative In-Housing

    The subject of in-housing creative services has been increasingly prevalent in recent years with 57% of WFA members currently having…

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12. 
    Expert opinion
    Agencies & partnersAgency rosters

    Client views on developing creative in-house

    Recent WFA research identified increased use of in-house creative teams among many of our members. We asked four brands to…

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