Related content
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Integrated marketingIntegrated marketingMarketing operations
Capability Forum Overview (June 2021)
Meeting overview and presentations from WFA’s Capability Forum meeting on 8 June 2021, which took place remotely.
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Agencies & partnersAgency managementMarketing structureDigital media transformation
CMO Forum meeting overview (June 2021)
Overview of the CMO Forum held remotely on June 2, 2021.
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Agencies & partnersAgency Management ForumIntegrated marketingAgency managementIntegrated marketing
Agency Management Forum Overview (May 2021)
Meeting overview and presentations from WFA’s Agency Management meeting on 19 May 2021, which took place remotely.
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Brand purposeGlobal Marketer WeekSustainabilityMarketing operations
WFA launches Planet Pledge for Marketers
WFA launches framework to help marketers lead on climate change challenge
New research suggests marketers lag corporate…
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Agencies & partnersAgency managementMarketing structureSustainability
CMO Forum meeting overview (March 2021)
Overview of the CMO Forum held remotely on March 9, 2021.
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Agencies & partnersIntegrated marketingInfluencer marketingIntegrated marketing
Spotlight: How to win the hearts of Gen Z in 2021
Born between 1996 and 2015, Gen Z is estimated to become the largest generation of consumers in just a few years. Businesses that…
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Trends & forecastsMarketing structureMarketing capabilitiesMarketing operationsMarketing organisation
What marketing talent wants
Company and marketing department attributes that resonate with today's marketer
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Brand reputationMarketing structure
Benchmark: Global versus local brand equity
WFA member survey on the topic of balancing global and local brand equity/positioning.
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Agencies & partnersAgency management
Benchmark: Agency collaboration
WFA member survey on KPIs, success factors and challenges for agency collaboration.
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Advertising & policyPrivacy & tech
WFA Forum Chairs look back on 2020
We asked the chairs of our WFA working groups to reflect on what 2020 meant for the global media, marketing and digital policy…
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Agencies & partnersAgency managementIn-housingMarketing structureMarketing operations
Spotlight: Global Trends in Creative In-Housing
The subject of in-housing creative services has been increasingly prevalent in recent years with 57% of WFA members currently having…
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Agencies & partnersAgency rosters
Client views on developing creative in-house
Recent WFA research identified increased use of in-house creative teams among many of our members. We asked four brands to…