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Global Marketer of the Year
Meet the Global Marketer of the Year 2021 nominees: Andrea Álvares, Natura
Andrea Álvares, Chief Brand, Innovation, International and Sustainability Officer at Natura, is one of the seven global…
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Global Marketer of the Year
Meet the Global Marketer of the Year 2021 nominees: Conny Braams, Unilever
Conny Braams, Chief Digital and Marketing Officer at Unilever, is one of the seven global marketers shortlisted for this year's WFA…
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Global Marketer of the Year
Meet the Global Marketer of the Year 2021 nominees: Cristina Diezhandino, Diageo
Cristina Diezhandino, CMO at Diageo, is one of the seven global marketers shortlisted for this year's WFA Global Marketer of the…
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Advertising & policy
Planet Pledge Spotlight: COP26
In November 2021, world and business leaders alike gathered in Glasgow for COP26. The most important climate summit since 2015, when…
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Advertising & policyMarketing structureInclusive marketingSustainabilityMarketing operations
CMO Forum meeting overview (November 2021)
Overview of the CMO Forum held remotely on November 16, 2021.
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CreativitySustainabilityRetail media & ecommerce
The butterfly effect of global marketing transformation
The WFA’s CMO Forum boasts marketing leaders from diverse categories and geographies, yet their priorities are often…
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Agencies & partnersAgency Management ForumIntegrated marketingAgency managementIntegrated marketing
Agency Management Forum Overview (September 2021)
Meeting overview and presentations from WFA’s Agency Management meeting on 14 September 2021, which took place remotely.
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Agencies & partnersAgency managementCreativityMarketing structureDigital media transformation
CMO Forum meeting overview (September 2021)
Overview of the CMO Forum held remotely on September 8, 2021.
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Advertising & policyMarketing structureSustainabilityMarketing operations
Spotlight on marketing and sustainability: bridging the gaps around the world
Join WFA and behavioural science agency BVA Nudge Unit as they share the global and regional insights from the world’s first…
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Integrated marketingIntegrated marketingMarketing operations
Capability Forum Overview (June 2021)
Meeting overview and presentations from WFA’s Capability Forum meeting on 8 June 2021, which took place remotely.
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Agencies & partnersAgency managementMarketing structureDigital media transformation
CMO Forum meeting overview (June 2021)
Overview of the CMO Forum held remotely on June 2, 2021.
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Agencies & partnersAgency Management ForumIntegrated marketingAgency managementIntegrated marketing
Agency Management Forum Overview (May 2021)
Meeting overview and presentations from WFA’s Agency Management meeting on 19 May 2021, which took place remotely.