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Posts about Content & Innovation

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  1. Survey on Global Ad Viewability & Ad Fraud levels
    BenchmarkReport
    Ad fraudAudience measurementProgrammatic & ad techTrends & forecastsAd techCross-media measurementMedia & analyticsPrivacy & techMarketing effectivenessMarketing technologyDigital media transformationMarketing technology

    Survey on Global Ad Viewability & Ad Fraud levels

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  2. Europe research: The economic impact of data-driven advertising (2017)
    Report
    Advertising & policyMedia & analyticsValue of advertising

    Europe research: The economic impact of data-driven advertising (2017)

    This analysis used publicly available data, including Gross Domestic Product (GDP) and employment data. It includes digital…

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  3. Survey Results: Marketing Capability Programmes
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    Agencies & partnersIntegrated marketingMedia & analyticsMarketing structureIntegrated marketingMarketing capabilities

    Survey Results: Marketing Capability Programmes

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  4. Survey results on sourcing experiential and marketing materials
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    Agencies & partnersAgency evaluationMarketing procurementMarketing strategyMarketing procurementMarketing strategy

    Survey results on sourcing experiential and marketing materials

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  5. Benchmark on recommended Digital Analytics Agencies
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    Agencies & partnersAgency evaluationAgency managementMedia & analytics

    Benchmark on recommended Digital Analytics Agencies

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  6. Benchmark on Suppliers of research-based copy-testing of digital ads
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    Agencies & partnersAgency evaluationAgency managementCross-media measurementMedia & analyticsMarketing procurementMarketing procurement

    Benchmark on Suppliers of research-based copy-testing of digital ads

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  7. Survey on Social Media & Social Content Management 2017
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    Agencies & partnersAgency evaluationAgency remunerationIntegrated marketingTrends & forecastsAgency managementBrand reputationInfluencer marketingMarketing strategyMarketing structureIntegrated marketingMarketing strategy

    Survey on Social Media & Social Content Management 2017

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  8. Benchmark on Integrated Production
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    Agencies & partnersAgency evaluationIntegrated marketingMarketing procurementIntegrated marketingMarketing procurement

    Benchmark on Integrated Production

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  9. Benchmark on recommended influencer agencies
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    Agencies & partnersAgency evaluationIntegrated marketingAgency managementInfluencer marketingMarketing procurementIntegrated marketingMarketing procurement

    Benchmark on recommended influencer agencies

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  10. Recommendations to master data & tech (2017)
    Report
    Digital policyAd techMedia & analyticsData governancePrivacy & techGlobal Marketer WeekMarketing technologyDigital media transformationMarketing technology

    Recommendations to master data & tech (2017)

    The Data & Technology workshops considered how organisations should be approaching their technology and programmatic model…

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  11. Considerations on the road to digital transformation (2017)
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    Marketing technologyDigital media transformationMarketing technology

    Considerations on the road to digital transformation (2017)

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  12. 10 steps to close the gap between digital consumers and businesses
    BenchmarkReport
    Ad techMarketing strategyDigital media transformationMarketing strategy

    10 steps to close the gap between digital consumers and businesses

       

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