Related content
-
Ad fraudAudience measurementProgrammatic & ad techTrends & forecastsAd techCross-media measurementMedia & analyticsPrivacy & techMarketing effectivenessMarketing technologyDigital media transformationMarketing technology
Survey on Global Ad Viewability & Ad Fraud levels
WFA member benchmark. For additional details, please log in.
-
Advertising & policyMedia & analyticsValue of advertising
Europe research: The economic impact of data-driven advertising (2017)
This analysis used publicly available data, including Gross Domestic Product (GDP) and employment data. It includes digital…
-
Agencies & partnersIntegrated marketingMedia & analyticsMarketing structureIntegrated marketingMarketing capabilities
Survey Results: Marketing Capability Programmes
WFA member survey. For additional details, please log in.
-
Agencies & partnersAgency evaluationMarketing procurementMarketing strategyMarketing procurementMarketing strategy
Survey results on sourcing experiential and marketing materials
WFA member survey. For additional details, please log in.
-
Agencies & partnersAgency evaluationAgency managementMedia & analytics
Benchmark on recommended Digital Analytics Agencies
WFA member benchmark. For additional details, please log in.
-
Agencies & partnersAgency evaluationAgency managementCross-media measurementMedia & analyticsMarketing procurementMarketing procurement
Benchmark on Suppliers of research-based copy-testing of digital ads
WFA member benchmark. For additional details, please log in.
-
Agencies & partnersAgency evaluationAgency remunerationIntegrated marketingTrends & forecastsAgency managementBrand reputationInfluencer marketingMarketing strategyMarketing structureIntegrated marketingMarketing strategy
Survey on Social Media & Social Content Management 2017
WFA member survey. For additional details, please log in.
-
Agencies & partnersAgency evaluationIntegrated marketingMarketing procurementIntegrated marketingMarketing procurement
Benchmark on Integrated Production
WFA member benchmark. For additional details, please log in.
-
Agencies & partnersAgency evaluationIntegrated marketingAgency managementInfluencer marketingMarketing procurementIntegrated marketingMarketing procurement
Benchmark on recommended influencer agencies
WFA member benchmark. For additional details, please log in.
-
Digital policyAd techMedia & analyticsData governancePrivacy & techGlobal Marketer WeekMarketing technologyDigital media transformationMarketing technology
Recommendations to master data & tech (2017)
The Data & Technology workshops considered how organisations should be approaching their technology and programmatic model…
-
Marketing technologyDigital media transformationMarketing technology
Considerations on the road to digital transformation (2017)
Members only content. Please log in to view.
-
Ad techMarketing strategyDigital media transformationMarketing strategy
10 steps to close the gap between digital consumers and businesses