Posts about Content & Innovation

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  1.    Survey on Global Ad Viewability & Ad Fraud levels
    Ad fraudAudience measurementProgrammatic & ad techTrends & forecastsAd techCross-media measurementMedia & analyticsPrivacy & techMarketing effectivenessMarketing technologyDigital media transformationMarketing technology

    Survey on Global Ad Viewability & Ad Fraud levels

    WFA member benchmark. For additional details, please log in.

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  2.    Europe research: The economic impact of data-driven advertising (2017)
    Advertising & policyMedia & analyticsValue of advertising

    Europe research: The economic impact of data-driven advertising (2017)

    This analysis used publicly available data, including Gross Domestic Product (GDP) and employment data. It includes digital…

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  3.    Survey Results: Marketing Capability Programmes
    Agencies & partnersIntegrated marketingMedia & analyticsMarketing structureIntegrated marketingMarketing capabilities

    Survey Results: Marketing Capability Programmes

    WFA member survey. For additional details, please log in.

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  4.    Survey results on sourcing experiential and marketing materials
    Agencies & partnersAgency evaluationMarketing procurementMarketing strategyMarketing procurementMarketing strategy

    Survey results on sourcing experiential and marketing materials

    WFA member survey. For additional details, please log in.

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  5.    Benchmark on recommended Digital Analytics Agencies
    Agencies & partnersAgency evaluationAgency managementMedia & analytics

    Benchmark on recommended Digital Analytics Agencies

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  6.    Benchmark on Suppliers of research-based copy-testing of digital ads
    Agencies & partnersAgency evaluationAgency managementCross-media measurementMedia & analyticsMarketing procurementMarketing procurement

    Benchmark on Suppliers of research-based copy-testing of digital ads

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  7.    Survey on Social Media & Social Content Management 2017
    Agencies & partnersAgency evaluationAgency remunerationIntegrated marketingTrends & forecastsAgency managementBrand reputationInfluencer marketingMarketing strategyMarketing structureIntegrated marketingMarketing strategy

    Survey on Social Media & Social Content Management 2017

     WFA member survey. For additional details, please log in.

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  8.    Benchmark on Integrated Production
    Agencies & partnersAgency evaluationIntegrated marketingMarketing procurementIntegrated marketingMarketing procurement

    Benchmark on Integrated Production

    WFA member benchmark. For additional details, please log in.

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  9.    Benchmark on recommended influencer agencies
    Agencies & partnersAgency evaluationIntegrated marketingAgency managementInfluencer marketingMarketing procurementIntegrated marketingMarketing procurement

    Benchmark on recommended influencer agencies

    WFA member benchmark. For additional details, please log in.

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  10.    Recommendations to master data & tech (2017)
    Digital policyAd techMedia & analyticsData governancePrivacy & techGlobal Marketer WeekMarketing technologyDigital media transformationMarketing technology

    Recommendations to master data & tech (2017)

    The Data & Technology workshops considered how organisations should be approaching their technology and programmatic model…

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  11.    Considerations on the road to digital transformation (2017)
    Marketing technologyDigital media transformationMarketing technology

    Considerations on the road to digital transformation (2017)

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  12.    10 steps to close the gap between digital consumers and businesses
    Ad techMarketing strategyDigital media transformationMarketing strategy

    10 steps to close the gap between digital consumers and businesses

       

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