Posts about Content & Innovation

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1. 
   Video
   Agencies & partnersBrand purposeCreativityContent marketing

   Knowledge spotlight: Creative mindset 101

   This live session is part of WFA’s practical webinar series, Knowledge Spotlights. In partnership with handpicked experts,…

   Read more about "Knowledge spotlight: Creative mindset 101"
2. 
   Video
   Agencies & partnersAgency evaluationContent marketingMarketing operations

   Knowledge Spotlight: Content production 101

   This live session is part of WFA’s practical webinar series, Knowledge Spotlights. In partnership with handpicked experts,…

   Read more about "Knowledge Spotlight: Content production 101"
3. 
   Expert opinionEvent reports
   Brand reputationCreativityCannes Lions

   Does Asia Pacific need Lions or Merlions?

   WFA’s Asia Advisory Board marked the Cannes Lions Festival in Singapore with #NotInCannes, attended by more than 50 senior…

   Read more about "Does Asia Pacific need Lions or Merlions?"
4. 
   Briefings & position papers
   Advertising & policyAI

   Responsible AI principles

   An overview of the most commonly adopted responsible AI principles guiding brands’ use of generative AI

    

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5. Benchmark
   AIMarketing capabilities

   Benchmark: Generative AI Upskilling

   WFA benchmark on upskilling marketing teams on the topic of generative AI

   Read more about "Benchmark: Generative AI Upskilling"
6. 
   Video
   Agency remunerationCreativityMarketing procurementMarketing procurement

   Spotlight: Bothism - efficiency & effectiveness to drive performance in marketing departments

   There is great potential in re-engineering marketing operations - from team structure, stakeholder alignment, processes, channel…

   Read more about "Spotlight: Bothism - efficiency & effectiveness to drive performance in marketing departments"
7. 
   Event reports
   Advertising & policyDigital policyAI

   AI Community meeting overview (April 2024)

   Overview of the AI Community meeting held remotely on 24 April 2024.

   Read more about "AI Community meeting overview (April 2024)"
8. 
   Video
   CreativityMarketing procurementAIMarketing procurement

   Spotlight: The Democratisation of Virtual Production

   The past few years have seen the emergence and evolution of virtual production.

   Read more about "Spotlight: The Democratisation of Virtual Production"
9. Benchmark
   Marketing procurementAIMarketing procurement

   Benchmark: Content adaptation at scale using automation and GenAI

   WFA member benchmark exploring how WFA members are adapting content at scale

   Read more about "Benchmark: Content adaptation at scale using automation and GenAI"
10. 
    Video
    CreativityAI

    Spotlight: Journey with GenAI: real-world applications and current progress

    Trying to keep up with AI? Intentful’s Marina Petrova offers a much-needed update and reality check.

    Read more about "Spotlight: Journey with GenAI: real-world applications and current progress"
11. 
    Benchmark
    Privacy & techAI

    Benchmark: Gen AI on marketing creative

    WFA member benchmark on guidelines on the use of generative AI in marketing creative

    Read more about "Benchmark: Gen AI on marketing creative"
12. 
    Expert opinionReport
    Trends & forecasts

    The Marketer's Forecast 2024

    MediaLink's global annual survey of 400+ marketing leaders

    Read more about "The Marketer's Forecast 2024"