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Digital policyCreativityAI
In case you missed it… Powerful WFA content from Q1
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Trying to keep up with AI? Intentful’s Marina Petrova offers a much-needed update and reality check.
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Spotlight: Creative briefing - using AI to stoke EI
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WFA Better Marketing Pod Ep 29: On what we can learn from emerging markets with Cristina Diezhandino, Diageo
In episode 29 of the Better Marketing Pod, host David Wheldon speaks with Cristina Diezhandino, Chief Marketing Officer at Diageo…
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Programmatic & ad techAdvertising & policyBrand purposeCreativityMarketing technologyCannes LionsInclusive marketingSustainabilityMarketing technologyMedia transformation
My five takeaways from Cannes 2023
This year’s Cannes Lions had a real buzz about it. Clients seemed re-energised by the reprioritisation of creative…
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CreativityGlobal Marketer WeekMarketing technologyGamingDigital media transformationMarketing technology
WFA Global Marketer Week '23 | Conny Braams & David Jones: Supercharging sustainable growth
Conny and David explore the intersection of marketing, technology and sustainability and our role in supercharging sustainable…
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Advertising & policyCreativityGlobal Marketer WeekDigital media transformationMarketing operations
New speakers announced at WFA Global Marketer Week in Istanbul
The WFA has unveiled a raft of new speakers for Global Marketer Week at the end of April, including five new names for the Global…
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Digital policyBrand reputationCreativityMarketing technologyMarketing operationsMarketing technology
Seven partner predictions for 2023
Seven of WFA’s strategic partners reflect on what will define marketing for the year…
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Creativity
How to be more creative in 2023?
Sir John Hegarty shares three tips for marketers on how to be more creative than ever during the course of 2023.
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CreativityContent marketingDigital media transformation
Reasons to be optimistic: How the best work of 2022 can help marketers up their game in 2023
Guardian columnist and brand strategist, Arwa Mahdawi, takes a look at the lessons 2022 has taught marketers for the year ahead.
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Creativity
Re-finding our marketing mojo
Our industry can still be the place where the best people do their best work, says Will Gilroy, WFA Director of Policy and…
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Advertising’s creativity crisis: if creativity is a ‘super-power’ why is everyone so afraid to use it?
Guardian columnist and brand strategist, Arwa Mahdawi, reflects on the decline in creative effectiveness that is threatening the…