Posts about Creativity

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  1.    Marketers failing to overcome key barriers to creativity, WFA research
    Creativity

    Marketers failing to overcome key barriers to creativity, WFA research

    Many client-side marketers failing to prioritise creativity, despite recognising its power to deliver more effective…

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  2.    Advertising’s creativity crisis: if creativity is a ‘super-power’ why is everyone so afraid to use it?
    Brand reputationCreativity

    Advertising’s creativity crisis: if creativity is a ‘super-power’ why is everyone so afraid to use it?

    Guardian columnist and brand strategist, Arwa Mahdawi, reflects on the decline in creative effectiveness that is threatening the…

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  3.    Spotlight: Clients & Creativity
    Agencies & partnersAdvertising & policyCreativity

    Spotlight: Clients & Creativity

    Reversing the decline in creative communications effectiveness

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  4.    WFA launches Global Marketer of the Year 2022
    Brand purposeBrand reputationCreativityGlobal Marketer of the YearMarketing effectivenessMarketing structureContent marketingMarketing capabilitiesMarketing operations

    WFA launches Global Marketer of the Year 2022

    Partners with The Drum to celebrate global and regional marketers and the work…

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  5.    WFA introduces Global Marketer Hall of Fame
    Brand purposeBrand reputationCreativityGlobal Marketer of the Year

    WFA introduces Global Marketer Hall of Fame

    The initiative celebrates leaders who have been nominated for WFA's Global Marketer of the…

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  6.    Clients and Creativity
    Agencies & partnersAdvertising & policyCreativity

    Clients and Creativity

    With creative communications effectiveness on the decline, what can brand owners do to reverse the decline and drive sustainable…

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  7.    Media Forum Meeting Overview – Media in the Metaverse (18th May 2022)
    Ad fraudCreativityMarketing technologyGamingDigital media transformationMarketing technology

    Media Forum Meeting Overview – Media in the Metaverse (18th May 2022)

    Meeting overview and presentations from WFA’s Media Forum on Media in the Metaverse – 18th May…

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  8.    Creative effectiveness is not about taking risks
    CreativityMarketing effectivenessContent marketing

    Creative effectiveness is not about taking risks

    Having spent more than 10 years reporting on what works in marketing communications, the key to the effectiveness of creativity is…

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  9.    Reversing the decline in advertising effectiveness
    Brand reputationCreativityContent marketing

    Reversing the decline in advertising effectiveness

    To create memorable advertising that builds brands, the industry must capture the ‘broad-beam’ attention of audiences;…

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  10.    The butterfly effect of global marketing transformation
    CreativitySustainabilityRetail media & ecommerce

    The butterfly effect of global marketing transformation

    The WFA’s CMO Forum boasts marketing leaders from diverse categories and geographies, yet their priorities are often…

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  11.    CMO Forum meeting overview (September 2021)
    Agencies & partnersAgency managementCreativityMarketing structureDigital media transformation

    CMO Forum meeting overview (September 2021)

    Overview of the CMO Forum held remotely on September 8, 2021.

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  12.    A look back at Cannes 2021
    CreativityCannes Lions

    A look back at Cannes 2021

    Cannes is the annual celebration of all that is good about marketing and advertising. This year’s awards were virtual but that…

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