Related content
-
Advertising & policy
Taking the brand safety agenda forward
WFA signs MoU on Online Advertising and Intellectual Property Rights
-
Ad fraudAudience measurementAgencies & partnersAgency evaluationAdvertising & policyBrand purposeDigital policyAd techAgency managementBrand reputationGDPRValue of advertising
Global Media Charter
The World Federation of Advertisers has published a Global Media Charter, designed to create the conditions for a marketing…
-
Advertising & policyDigital policyPrivacy & techGDPR
DGX meeting overview (May 2018)
Overview of the Digital Governance Exchange (DGX) meeting held in May 2018 in Singapore.
-
Advertising & policyDigital policyPrivacy & techGDPR
DGX meeting overview (April 2018)
Presentations from WFA’s Digital Governance Exchange (DGX) meeting on April 26, 2018 in London.
-
Advertising & policyDigital policyInclusive marketing
PAG Meeting Overview (May 2018, Brussels)
Meeting overview, presentations and briefings from WFA’s Policy Action Group (PAG) meeting on 2 May 2018 in Brussels.
-
Digital policy
GDPR awareness and action gap reduces significantly among marketers as compliance deadline approaches
But half of marketers are not regarded as fully aware of the implications for future campaigns
-
Advertising & policyDigital policyData governancePrivacy & techGDPR
GDPR Survey - Brand owners' views on GDPR risks, readiness and challenges
WFA member survey on brand owners' views on GDPR risks, readiness and challenges. The survey builds on the WFA GDPR Guide for…
-
Advertising & policyDigital policyInfluencer marketing
PAG Meeting Overview (February 2018, Brussels)
Meeting overview, presentations and briefings from WFA’s Policy Action Group (PAG) meeting on 20 February 2018 in…
-
Digital policy
Eliminating the most annoying ad formats
The Coalition for Better Ads can help do that, says Erard Gilles, WFA Public Affairs Manager
-
Advertising & policyDigital policy
Webinar: ePrivacy - what is it and what does it mean for brands? (2018)
In this webinar, WFA will give an overview of the ePrivacy Regulation and answer any questions you may have.
-
Advertising & policyDigital policyPrivacy & techGDPR
DGX meeting overview (February 2018)
Overview of the Digital Governance Exchange (DGX) meeting held on 8 February 2018 in London.
-
Advertising & policyDigital policyData governancePrivacy & techGDPR
WFA DGX Guide to Data Transparency & GDPR
A practical guide to ensuring responsible data use across the entire digital advertising value chain.
Member-only content,…