Posts about Data collection & privacy

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  1.    Taking the brand safety agenda forward
    Advertising & policy

    Taking the brand safety agenda forward

    WFA signs MoU on Online Advertising and Intellectual Property Rights

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  2.    Global Media Charter
    Ad fraudAudience measurementAgencies & partnersAgency evaluationAdvertising & policyBrand purposeDigital policyAd techAgency managementBrand reputationGDPRValue of advertising

    Global Media Charter

    The World Federation of Advertisers has published a Global Media Charter, designed to create the conditions for a marketing…

    Read more about "Global Media Charter"
  3.    DGX meeting overview (May 2018)
    Advertising & policyDigital policyPrivacy & techGDPR

    DGX meeting overview (May 2018)

    Overview of the Digital Governance Exchange (DGX) meeting held in May 2018 in Singapore.

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  4.    DGX meeting overview (April 2018)
    Advertising & policyDigital policyPrivacy & techGDPR

    DGX meeting overview (April 2018)

    Presentations from WFA’s Digital Governance Exchange (DGX) meeting on April 26, 2018 in London.

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  5.    PAG Meeting Overview (May 2018, Brussels)
    Advertising & policyDigital policyInclusive marketing

    PAG Meeting Overview (May 2018, Brussels)

    Meeting overview, presentations and briefings from WFA’s Policy Action Group (PAG) meeting on 2 May 2018 in Brussels.

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  6.    GDPR awareness and action gap reduces significantly among marketers  as compliance deadline approaches
    Digital policy

    GDPR awareness and action gap reduces significantly among marketers as compliance deadline approaches

    But half of marketers are not regarded as fully aware of the implications for future campaigns

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  7.    GDPR Survey - Brand owners' views on GDPR risks, readiness and challenges
    Advertising & policyDigital policyData governancePrivacy & techGDPR

    GDPR Survey - Brand owners' views on GDPR risks, readiness and challenges

    WFA member survey on brand owners' views on GDPR risks, readiness and challenges. The survey builds on the WFA GDPR Guide for…

    Read more about "GDPR Survey - Brand owners' views on GDPR risks, readiness and challenges"
  8.    PAG Meeting Overview (February 2018, Brussels)
    Advertising & policyDigital policyInfluencer marketing

    PAG Meeting Overview (February 2018, Brussels)

    Meeting overview, presentations and briefings from WFA’s Policy Action Group (PAG) meeting on 20 February 2018 in…

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  9.    Eliminating the most annoying ad formats
    Digital policy

    Eliminating the most annoying ad formats

    The Coalition for Better Ads can help do that, says Erard Gilles, WFA Public Affairs Manager

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  10.    Webinar: ePrivacy - what is it and what does it mean for brands? (2018)
    Advertising & policyDigital policy

    Webinar: ePrivacy - what is it and what does it mean for brands? (2018)

    In this webinar, WFA will give an overview of the ePrivacy Regulation and answer any questions you may have.

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  11.    DGX meeting overview (February 2018)
    Advertising & policyDigital policyPrivacy & techGDPR

    DGX meeting overview (February 2018)

    Overview of the Digital Governance Exchange (DGX) meeting held on 8 February 2018 in London.

    Read more about "DGX meeting overview (February 2018)"
  12.    WFA DGX Guide to Data Transparency & GDPR
    Advertising & policyDigital policyData governancePrivacy & techGDPR

    WFA DGX Guide to Data Transparency & GDPR

    A practical guide to ensuring responsible data use across the entire digital advertising value chain.

    Member-only content,…

    Read more about "WFA DGX Guide to Data Transparency & GDPR"