Posts about Data collection & privacy

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  1.    Let's make 2018 the year of transparency, says WFA President David Wheldon
    Marketing strategyMarketing strategy

    Let's make 2018 the year of transparency, says WFA President David Wheldon

    In a new year's address, WFA President David Wheldon has called on its members to invest in building lasting relationships.

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  2.    GDPR data-privacy rules signal a welcome revolution, says WFA CEO
    Marketing strategyMarketing strategy

    GDPR data-privacy rules signal a welcome revolution, says WFA CEO

    GDPR will rip the ad ecosystem apart, and maybe that's what our industry needs, writes WFA Stephan Loerke.

    Read more about "GDPR data-privacy rules signal a welcome revolution, says WFA CEO"
  3. Digital policyMarketing strategyMarketing strategy

    Are you ready for GDPR?

    When it comes to the EU’s new General Data Protection Regulation, 7 out of 10 marketers are in the dark. Maybe you’re one of them.…

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  4.    Are you ready for GDPR? The WFA guide to GDPR guide for Marketers (2017)
    Advertising & policyDigital policyData governancePrivacy & techGDPRDigital media transformation

    Are you ready for GDPR? The WFA guide to GDPR guide for Marketers (2017)

    When it comes to the EU’s new General Data Protection Regulation, 7 out of 10 marketers are in the dark. Maybe you’re…

    Read more about "Are you ready for GDPR? The WFA guide to GDPR guide for Marketers (2017)"
  5.    10 things you should know about GDPR
    Digital policy

    10 things you should know about GDPR

    Not fully aware of the implications of GDPR? You’re not alone.

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  6.    Major multinationals identify emerging skills gaps on AI, programmatic and IoT
    Programmatic & ad techAI

    Major multinationals identify emerging skills gaps on AI, programmatic and IoT

    Performance lags priority on digital integration and e-commerce

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  7.    And the buzzword at Festival of Marketing 2017 was…
    Privacy & tech

    And the buzzword at Festival of Marketing 2017 was…

    …actually an acronym: GDPR. Standing for General Data Protection Regulation, EU’s new data rules are set to be one of…

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  8.    ePrivacy task force meeting materials 26 Oct 2017
    Advertising & policyDigital policy

    ePrivacy task force meeting materials 26 Oct 2017

    Meeting materials for WFA members.

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  9.    Benchmark on Ad pre-testing
    Ad techMedia & analyticsMarketing technologyDigital media transformationMarketing technology

    Benchmark on Ad pre-testing

     WFA member benchmark. For additional details, please log in.

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  10. Digital policy

    WFA GDPR Guide for Marketers

    Five things every brand owner should know about the General Data Protection Regulation

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  11. Digital policy

    70% of global marketers are not fully aware of the implications of GDPR

    A new survey of global marketers highlights the need for brand organisations to work faster and harder to get to grips with the…

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  12.    The contribution of data to digital advertising (Europe, 2017)
    Programmatic & ad techAdvertising & policyDigital policyPrivacy & techGDPR

    The contribution of data to digital advertising (Europe, 2017)

    This study uses interviews with advertisers, publishers and technology companies to help identify the role of data in digital…

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