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Data Ethics Workshop: Generative AI
WFA’s data ethics workshops aim to operationalise the key recommendations put forward in the CMO Guide to Data Ethics in…
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Unpacking the Digital Services Act: A Q&A session with TikTok
A Q&A session to understand how TikTok is implementing the Digital Services Act and how it will impact advertising on its…
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Advertising & policyDigital policyPrivacy & tech
Behavioural advertising practices in Europe by Meta
A detailed overview of recent developments concerning Meta’s behavioural advertising practices in Europe
Last update:…
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Advertising & policyDigital policyPrivacy & tech
Unpacking the Digital Services Act: A Q&A session with Meta
A Q&A session to understand how Meta is implementing the Digital Services Act and how it will impact advertising on its…
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Advertising & policyDigital policyPrivacy & tech
DGX Benchmark: Deprecation of third-party cookies and Meta’s CAPI
A WFA benchmark on the deprecation of third-party cookies and Meta’s Conversion API (CAPI).
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Digital policy
The Digital Services Act: changing the rules of the (advertising) game?
At the end of August, big tech platforms were called to lay their cards on the table. This was the deadline by which they needed to…
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Digital policyPrivacy & tech
DGX meeting overview (September 2023, New York)
Overview of the Digital Governance Exchange (DGX) meeting held in person on 27 September 2023
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Digital policy
Recap of the WFA Webinar ‘Navigating the Pixel Pressure'
Over recent months there has been mounting pressure on the use of tracking pixels and third party tags for behavioural advertising…
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Advertising & policyDigital policy
PAG Meeting Overview (September 2023)
Meeting overview and presentations from WFA’s Policy Action Group (PAG) meeting on 19 September 2023.
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Digital policyMarketing technologyAIMarketing technology
GenAI figures in most brands’ marketing plans, says new WFA research
A new survey conducted by WFA finds that three in four companies already use GenAI or plan to use it soon. Optimism about its…
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Advertising & policyDigital policyPrivacy & tech
DGX Benchmark: Meta Pixel
A WFA benchmark on the use of Meta Pixel in response to recent regulatory decisions finding its use in breach of the…
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Ad fraudAudience measurementProgrammatic & ad techAgencies & partnersAdvertising & policyDigital policyCross-media measurementMarketing structureValue of advertisingInclusive marketingSustainabilityRetail media & ecommerce
Media Forum Overview - Global Marketer Week Istanbul 2023
Meeting overview and agenda from WFA’s Global Marketer Week Media Forum on the 26th of April 2023.