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Digital policyPrivacy & tech
DGX meeting overview (June 2023)
Overview of the Digital Governance Exchange (DGX) meeting held remotely on 15 June 2023
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Digital policyAI
If Artificial Intelligence can end humanity, just imagine what it can do for marketing!
If we are to believe all the articles currently being written on the subject of Artificial Intelligence, it’s highly probable…
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Digital policy
PAG Meeting Overview (May 2023)
Meeting overview and presentations from WFA’s Policy Action Group (PAG) meeting on 23 May 2023.
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Advertising & policyDigital policyPrivacy & tech
Meta Q&A on privacy and advertising
A Q&A session with Meta on recent privacy and advertising developments, and how they impact advertisers.
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Advertising & policyDigital policy
Overview of the DSA/DMA Taskforce meeting held remotely on 10 May 2023.
WFA’s DSA/DMA task force brings together policy leads within WFA membership to discuss, plan and develop advocacy and outreach…
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Advertising & policyDigital policyInclusive marketing
WFA Survey: Responsible Marketing Frameworks
Responsible Marketing Frameworks are becoming increasingly critical for brands. WFA ran a survey during the beginning of 2023…
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Advertising & policyBrand purposeDigital policyBrand reputationGlobal Marketer WeekInclusive marketingDigital media transformationMarketing operations
Brands say Responsible Marketing Frameworks are more important than ever but coverage of all the key issues remains patchy
WFA research finds 88% of large corporates have a Responsible Marketing Framework but they rarely cover all priority areas;…
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Advertising & policyDigital policyPrivacy & tech
DGX Benchmark: Google Analytics
WFA’s third member benchmark on Google Analytics and regulatory decisions finding its use in breach of GDPR.
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Advertising & policyDigital policyPrivacy & tech
WFA Tracker: European Regulators’ positions on Google Analytics
WFA has produced a mapping of various European Data Protection Authority positions on Google Analytics
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Advertising & policyDigital policyPrivacy & tech
Global overview of privacy enforcement cases impacting advertisers
An overview of the most relevant privacy enforcement cases brought against online advertising across key markets globally
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Advertising & policyDigital policyPrivacy & tech
DGX meeting overview (March 2023, London)
Overview of the Digital Governance Exchange (DGX) meeting held in person on 9 March 2023
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Advertising & policyDigital policy
WFA Guide: DSA and DMA implementation
WFA has developed a guide to shed light on some of the remaining questions on the EU’s Digital Services Act (DSA) and Digital…