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Under the EU General Data Protection Regulation (GDPR), companies engaging with kids online require parental consent for the…
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6 tips to keep in mind when marketing to children online
This one-pager provides a checklist of things to keep in mind when marketing to kids online, in line with the letter and the spirit…
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DGX meeting overview (September 2018)
Presentations and meeting overview from WFA's Digital Governance Exchange (DGX) meeting on 6 September 2018 in London.
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DGX meeting overview (October 2018)
Overview of the Digital Governance Exchange (DGX) meeting held on 3 October 2018 in Singapore.
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Data Processing Agreement for Advertisers (2018)
This Data Protection Agreement (DPA) template for Advertisers has been drafted by Digital Decisions in collaboration with the World…
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Benchmark on corporate social media pages, cookies and data usage post - GDPR
WFA member benchmark. For additional details, please log in.
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Programmatic & ad techAdvertising & policyDigital policyPrivacy & techGDPR
DGX meeting overview (June 2018)
Overview of the Digital Governance Exchange (DGX) meeting held on June 28 2018 in New York.
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Ad fraudAudience measurementAgencies & partnersAgency evaluationAdvertising & policyBrand purposeDigital policyAd techAgency managementBrand reputationGDPRValue of advertising
Global Media Charter
The World Federation of Advertisers has published a Global Media Charter, designed to create the conditions for a marketing…
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Advertising & policyDigital policyGDPR
Webinar: GDPR for marketers - what do you need to know and how are other brands preparing?
In this webinar, WFA will give an overview of GDPR and take a look at how WFA members across the world are preparing, based on…
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Advertising & policyDigital policyPrivacy & techGDPR
DGX meeting overview (May 2018)
Overview of the Digital Governance Exchange (DGX) meeting held in May 2018 in Singapore.
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DGX meeting overview (April 2018)
Presentations from WFA’s Digital Governance Exchange (DGX) meeting on April 26, 2018 in London.
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GDPR Survey - Brand owners' views on GDPR risks, readiness and challenges
WFA member survey on brand owners' views on GDPR risks, readiness and challenges. The survey builds on the WFA GDPR Guide for…