Posts about Gabrielle Robitaille

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  1.    This month in AI: brands say no to agencies, paid AI search, new regulations and the rise of AI influencers
    Digital policyAI

    This month in AI: brands say no to agencies, paid AI search, new regulations and the rise of AI influencers

    In today’s rapidly changing digital and technological landscape, keeping pace with the latest trends can be challenging. As AI…

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  2.    WFA names leadership team for new AI Community
    AI

    WFA names leadership team for new AI Community

    This AI community is designed to help advertisers find the best ways to harness the opportunities of Generative AI while minimising…

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  3.    Benchmark: Gen AI on marketing creative
    Privacy & techAI

    Benchmark: Gen AI on marketing creative

    WFA member benchmark on guidelines on the use of generative AI in marketing creative

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  4.    Tackling the nitty gritty of Generative AI
    Marketing technologyAIMarketing technology

    Tackling the nitty gritty of Generative AI

    No new technology comes without risks and Generative AI is no exception. Brands need to be alert to the challenges if they want to…

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  5.    Data Ethics Workshop: Generative AI
    Advertising & policyDigital policyAI

    Data Ethics Workshop: Generative AI

    WFA’s data ethics workshops aim to operationalise the key recommendations put forward in the CMO Guide to Data Ethics in…

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  6.    Recap of the WFA Webinar ‘Navigating the Pixel Pressure'
    Digital policy

    Recap of the WFA Webinar ‘Navigating the Pixel Pressure'

    Over recent months there has been mounting pressure on the use of tracking pixels and third party tags for behavioural advertising…

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  7.    GenAI figures in most brands’ marketing plans, says new WFA research
    Digital policyMarketing technologyAIMarketing technology

    GenAI figures in most brands’ marketing plans, says new WFA research

    A new survey conducted by WFA finds that three in four companies already use GenAI or plan to use it soon. Optimism about its…

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  8.    CMOs need to change internal culture to deliver data ethics

    CMOs need to change internal culture to deliver data ethics

    CMOs say data ethics is a top priority but tend to overlook one crucial step: ensuring that their internal culture is rooted in the…

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  9.    Webinar: Understanding data ethics in practice
    Digital policyPrivacy & tech

    Webinar: Understanding data ethics in practice

    92% of CMOs say that data ethics is a priority for their organisation, yet 50% still struggle to understand what data ethics means…

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  10.    WFA Policy Tracker
    Advertising & policyDigital policyValue of advertising

    WFA Policy Tracker

    WFA's EU Policy Tracker provides an update on all latest developments and WFA activities regarding the most relevant EU legislative…

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  11.    The EU Digital Services Act: implications for advertisers
    Advertising & policyDigital policy

    The EU Digital Services Act: implications for advertisers

    WFA has developed a briefing on the EU Digital Services Act which outlines the key provisions relevant for advertisers.

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  12.    DSA/DMA Task Force Meeting Overview (March 2022)

    DSA/DMA Task Force Meeting Overview (March 2022)

    The WFA DSA/DMA Task Force met on 31 March 2022 to discuss the Digital Services Act (DSA) and Digital Markets Act (DMA), and agree…

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