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WFA names leadership team for new AI Community
This AI community is designed to help advertisers find the best ways to harness the opportunities of Generative AI while minimising…
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Benchmark: Gen AI on marketing creative
WFA member benchmark on guidelines on the use of generative AI in marketing creative
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Tackling the nitty gritty of Generative AI
No new technology comes without risks and Generative AI is no exception. Brands need to be alert to the challenges if they want to…
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Data Ethics Workshop: Generative AI
WFA’s data ethics workshops aim to operationalise the key recommendations put forward in the CMO Guide to Data Ethics in…
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Digital policy
Recap of the WFA Webinar ‘Navigating the Pixel Pressure'
Over recent months there has been mounting pressure on the use of tracking pixels and third party tags for behavioural advertising…
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Digital policyMarketing technologyAIMarketing technology
GenAI figures in most brands’ marketing plans, says new WFA research
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CMOs need to change internal culture to deliver data ethics
CMOs say data ethics is a top priority but tend to overlook one crucial step: ensuring that their internal culture is rooted in the…
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Digital policyPrivacy & tech
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92% of CMOs say that data ethics is a priority for their organisation, yet 50% still struggle to understand what data ethics means…
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WFA Policy Tracker
WFA's EU Policy Tracker provides an update on all latest developments and WFA activities regarding the most relevant EU legislative…
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Advertising & policyDigital policy
The EU Digital Services Act: implications for advertisers
WFA has developed a briefing on the EU Digital Services Act which outlines the key provisions relevant for advertisers.
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DSA/DMA Task Force Meeting Overview (March 2022)
The WFA DSA/DMA Task Force met on 31 March 2022 to discuss the Digital Services Act (DSA) and Digital Markets Act (DMA), and agree…