Posts about Global Marketer Week

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  1.    Recommendations to master data & tech (2017)
    Digital policyAd techMedia & analyticsData governancePrivacy & techGlobal Marketer WeekMarketing technologyDigital media transformationMarketing technology

    Recommendations to master data & tech (2017)

    The Data & Technology workshops considered how organisations should be approaching their technology and programmatic model…

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  2.    Overcoming people & capability challenges
    Global Marketer WeekMarketing procurementMarketing structureMarketing capabilitiesMarketing procurement

    Overcoming people & capability challenges

    Many WFA members have identified a lack of skilled resource as one of their major transformation challenges. The People &…

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  3.    Best practice: global media transparency & contracts (2017)
    Agencies & partnersAgency evaluationAgency remunerationGlobal Marketer WeekMarketing procurementMarketing procurement

    Best practice: global media transparency & contracts (2017)

     Challenges with contracts, transparency and remuneration are considerable and commonplace among members. The Transparency…

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  4. Digital policyGlobal Marketer Week

    WFA statement on Coalition for Better Ads standards

    Stephan Loerke, WFA CEO, in relation to the release of initial Better Ads Standards for desktop and mobile web in North America and…

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  5.    Coalition for Better Ads releases initial Better Ads standards in North America and Europe
    Digital policyGlobal Marketer Week

    Coalition for Better Ads releases initial Better Ads standards in North America and Europe

    Initial Ad Standards are based on comprehensive research involving more than 25,000 consumersSix desktop and 12 mobile web ad…

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  6. Digital policyGlobal Marketer Week

    WFA statement on Coalition for Better Ads standards by CEO Stephan Loerke

    Stephan Loerke, WFA CEO, in relation to the release of initial Better Ads Standards for desktop and mobile web in North America and…

    Read more about "WFA statement on Coalition for Better Ads standards by CEO Stephan Loerke"
  7.    Trying to fix the online ad experience
    Digital policyGlobal Marketer Week

    Trying to fix the online ad experience

    Internet users rarely agree on anything. Except maybe one thing.

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  8. Global Marketer Week

    EU Pledge announces enhancements

    EU Pledge releases implementation guidelines along with more stringent common nutrition criteria across some categories

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  9.    4 key trends from Mobile World Congress 2017
    Digital policyGlobal Marketer Week

    4 key trends from Mobile World Congress 2017

    Mobile World Congress is big. Surprisingly big.

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  10. Global Marketer Week

    5 public affairs predictions for 2017

    What is going to be big in the public affairs space in 2017? WFA staff give their predictions for the year ahead.

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  11. Digital policyPrivacy & techGlobal Marketer Week

    Bridging the data protection gap

    In November this year, more than 1000 people attended the International Association of Privacy Professionals annual conference in…

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  12. Global Marketer Week

    WFA announces first speakers for Global Marketer Week

    Coca-Cola, Mastercard and Pernod Ricard to speak as annual showcase for global marketers returns to North America Event celebrates…

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