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Digital policyAd techMedia & analyticsData governancePrivacy & techGlobal Marketer WeekMarketing technologyDigital media transformationMarketing technology
Recommendations to master data & tech (2017)
The Data & Technology workshops considered how organisations should be approaching their technology and programmatic model…
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Global Marketer WeekMarketing procurementMarketing structureMarketing capabilitiesMarketing procurement
Overcoming people & capability challenges
Many WFA members have identified a lack of skilled resource as one of their major transformation challenges. The People &…
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Agencies & partnersAgency evaluationAgency remunerationGlobal Marketer WeekMarketing procurementMarketing procurement
Best practice: global media transparency & contracts (2017)
Challenges with contracts, transparency and remuneration are considerable and commonplace among members. The Transparency…
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Digital policyGlobal Marketer Week
WFA statement on Coalition for Better Ads standards
Stephan Loerke, WFA CEO, in relation to the release of initial Better Ads Standards for desktop and mobile web in North America and…
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Digital policyGlobal Marketer Week
Coalition for Better Ads releases initial Better Ads standards in North America and Europe
Initial Ad Standards are based on comprehensive research involving more than 25,000 consumersSix desktop and 12 mobile web ad…
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Digital policyGlobal Marketer Week
WFA statement on Coalition for Better Ads standards by CEO Stephan Loerke
Stephan Loerke, WFA CEO, in relation to the release of initial Better Ads Standards for desktop and mobile web in North America and…
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Digital policyGlobal Marketer Week
Trying to fix the online ad experience
Internet users rarely agree on anything. Except maybe one thing.
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Global Marketer Week
EU Pledge announces enhancements
EU Pledge releases implementation guidelines along with more stringent common nutrition criteria across some categories
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Digital policyGlobal Marketer Week
4 key trends from Mobile World Congress 2017
Mobile World Congress is big. Surprisingly big.
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Global Marketer Week
5 public affairs predictions for 2017
What is going to be big in the public affairs space in 2017? WFA staff give their predictions for the year ahead.
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Digital policyPrivacy & techGlobal Marketer Week
Bridging the data protection gap
In November this year, more than 1000 people attended the International Association of Privacy Professionals annual conference in…
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Global Marketer Week
WFA announces first speakers for Global Marketer Week
Coca-Cola, Mastercard and Pernod Ricard to speak as annual showcase for global marketers returns to North America Event celebrates…