Posts about Inclusive marketing in communications

Related content

  1.    This Pride month, brands have an important choice to make
    Advertising & policyInclusive marketing

    This Pride month, brands have an important choice to make

    What happens if you put 20,000 lesbians in a desert and give them a lot of alcohol and a large swimming pool? There are plenty of…

    Read more about "This Pride month, brands have an important choice to make"
  2.    WFA Global Marketer Week '23 | Cristina Diezhandino & Ali Hanan: Progressive pathways to growth
    Advertising & policyGlobal Marketer WeekInclusive marketing

    WFA Global Marketer Week '23 | Cristina Diezhandino & Ali Hanan: Progressive pathways to growth

    WFA's Global Marketer of the Year, Cristina Diezhandino, is joined on stage by Ali Hanan of Creative Equals, who has helped Diageo…

    Read more about "WFA Global Marketer Week '23 | Cristina Diezhandino & Ali Hanan: Progressive pathways to growth"
  3.    Making the numbers count
    Advertising & policyInclusive marketing

    Making the numbers count

    Talent is the lifeblood of marketing. Brands need to meet their needs for a better lived experience if they want to attract and…

    Read more about "Making the numbers count"
  4.    WFA names new Global Diversity Ambassadors
    Inclusive marketing

    WFA names new Global Diversity Ambassadors

    Marketers from Reckitt, Estée Lauder and The Walt Disney Company join founding Ambassador Jerry Daykin to help steer…

    Read more about "WFA names new Global Diversity Ambassadors"
  5.    WFA Forum: Media Forum Overview - 7th December 2022 - Developing a Successful ESG Strategy (with a D&I Focus)
    Audience measurementInclusive marketing

    WFA Forum: Media Forum Overview - 7th December 2022 - Developing a Successful ESG Strategy (with a D&I Focus)

    Meeting overview and presentations from WFA’s Remote Media Forum on the 7th of December 2022

    Read more about "WFA Forum: Media Forum Overview - 7th December 2022 - Developing a Successful ESG Strategy (with a D&I Focus)"
  6.    Consumer Insights needs an inclusive approach too
    Media & analyticsInclusive marketing

    Consumer Insights needs an inclusive approach too

    Consumers come in all shapes and sizes, so brands need to ensure they are getting insights from everyone. Corrine Moy, Council…

    Read more about "Consumer Insights needs an inclusive approach too"
  7.    Don’t be disingenuous on inclusion: brands must ensure behaviour and messaging align
    Advertising & policyInclusive marketing

    Don’t be disingenuous on inclusion: brands must ensure behaviour and messaging align

    Nathalie Lam, Philips Global Head of Sponsorship and Marketing Transformation Lead, explains how Philips wants its creative content…

    Read more about "Don’t be disingenuous on inclusion: brands must ensure behaviour and messaging align"
  8.    Media Forum Meeting Overview (New York 22nd September 2022) – Media Responsibility and Agencies, Talent & Pitching
    Agencies & partnersAgency evaluationAgency remunerationAgency rostersAdvertising & policyAgency managementInclusive marketing

    Media Forum Meeting Overview (New York 22nd September 2022) – Media Responsibility and Agencies, Talent & Pitching

    Meeting overview and presentations from WFA’s Media Forum on the 22nd September 2022

     

    Read more about "Media Forum Meeting Overview (New York 22nd September 2022) – Media Responsibility and Agencies, Talent & Pitching"
  9.    Inclusive Marketing - Why representation matters to your customers and your brand
    Inclusive marketing

    Inclusive Marketing - Why representation matters to your customers and your brand

    A WFA session around how to embed true representation across the entire marketing process

    Read more about "Inclusive Marketing - Why representation matters to your customers and your brand"
  10.    Spotlight: Consumer insights through a diversity and inclusion lens
    Inclusive marketing

    Spotlight: Consumer insights through a diversity and inclusion lens

    Ensuring that a brand’s marketing communications is representative and inclusive of diverse audiences is an essential…

    Read more about "Spotlight: Consumer insights through a diversity and inclusion lens"
  11.    Case study | Cox Communications: Project Convey
    Advertising & policyInclusive marketing

    Case study | Cox Communications: Project Convey

    Cable provider creates video chat system to help individuals with autism interpret emotions.

    This article was originally…

    Read more about "Case study | Cox Communications: Project Convey"
  12.    Insight & Strategy | Spark: Beyond Binary Code
    Advertising & policyInclusive marketing

    Insight & Strategy | Spark: Beyond Binary Code

    Why a telecommunications provider created a resource for those who identify beyond binary gender labels in a bid to improve people's…

    Read more about "Insight & Strategy | Spark: Beyond Binary Code"