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Advertising & policyInclusive marketing
This Pride month, brands have an important choice to make
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Advertising & policyGlobal Marketer WeekInclusive marketing
WFA Global Marketer Week '23 | Cristina Diezhandino & Ali Hanan: Progressive pathways to growth
WFA's Global Marketer of the Year, Cristina Diezhandino, is joined on stage by Ali Hanan of Creative Equals, who has helped Diageo…
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Advertising & policyInclusive marketing
Making the numbers count
Talent is the lifeblood of marketing. Brands need to meet their needs for a better lived experience if they want to attract and…
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Inclusive marketing
WFA names new Global Diversity Ambassadors
Marketers from Reckitt, Estée Lauder and The Walt Disney Company join founding Ambassador Jerry Daykin to help steer…
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Audience measurementInclusive marketing
WFA Forum: Media Forum Overview - 7th December 2022 - Developing a Successful ESG Strategy (with a D&I Focus)
Meeting overview and presentations from WFA’s Remote Media Forum on the 7th of December 2022
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Consumer Insights needs an inclusive approach too
Consumers come in all shapes and sizes, so brands need to ensure they are getting insights from everyone. Corrine Moy, Council…
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Advertising & policyInclusive marketing
Don’t be disingenuous on inclusion: brands must ensure behaviour and messaging align
Nathalie Lam, Philips Global Head of Sponsorship and Marketing Transformation Lead, explains how Philips wants its creative content…
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Agencies & partnersAgency evaluationAgency remunerationAgency rostersAdvertising & policyAgency managementInclusive marketing
Media Forum Meeting Overview (New York 22nd September 2022) – Media Responsibility and Agencies, Talent & Pitching
Meeting overview and presentations from WFA’s Media Forum on the 22nd September 2022
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Inclusive marketing
Inclusive Marketing - Why representation matters to your customers and your brand
A WFA session around how to embed true representation across the entire marketing process
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Inclusive marketing
Spotlight: Consumer insights through a diversity and inclusion lens
Ensuring that a brand’s marketing communications is representative and inclusive of diverse audiences is an essential…
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Advertising & policyInclusive marketing
Case study | Cox Communications: Project Convey
Cable provider creates video chat system to help individuals with autism interpret emotions.
This article was originally…
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Advertising & policyInclusive marketing
Insight & Strategy | Spark: Beyond Binary Code
Why a telecommunications provider created a resource for those who identify beyond binary gender labels in a bid to improve people's…