Posts about Inclusive marketing in communications

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1. 
   Case studies
   Advertising & policyInclusive marketing

   Case study | Dell & Intel: I Will Always Be Me

   Global tech companies Dell and Intel collaborate to help MND patients preserve their voice.

   This article was originally…

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2. 
   Case studies
   Advertising & policyInclusive marketing

   Case study | Lacoste: The Théo Curin Collection

   Fashion label Lacoste teams up with disabled athlete to create adaptable clothing collection

   This article was originally…

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3. 
   Advertising & policyInclusive marketing

   Case study | Libresse: Vulva Kebaya

   Femcare brand stitches vaginas onto traditional Malaysian blouses to draw attention to taboos surrounding the female…

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4. 
   Case studies
   Advertising & policyInclusive marketing

   Case study | Xbox: Therapeutic Play

   Games console manufacturer promotes hospital gaming initiative through a documentary that connects two people with the same rare…

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5. 
   Case studies
   Advertising & policyInclusive marketing

   Case study | Pilsen Callao: E-nterpreters

   Peruvian beer brand develops gaming tool to convert voice calls into sign language to ensure deaf and hard of hearing players…

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6. 
   Event reports
   Audience measurementAdvertising & policyCross-media measurementMarketing effectivenessValue of advertisingInclusive marketing

   Global Marketer Week (Athens): Media Forum meeting overview (April 2022) - Responsible Media & Media Measurement

   Meeting overview and presentations from WFA’s Media Forum during Global Marketer Week in Athens on 6th April 2022

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7. 

   Case Study | Canesten: Vagina Academy

   Bayer’s intimate healthcare brand Canesten addresses its Brazialian audience by creating Vagina Accademy, an ongoing…

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8. 
   Case studies

   Insight & Strategy: Don’t Ever Leave Me

   Why Lacta, Greece’s top chocolate brand, subverted its messaging around love to deliver a domestic violence awareness campaign…

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9. 
   Case studies
   Inclusive marketing

   Insight & Strategy: Real Birth Announcements

   Why Frida Mom launched in the UK by exposing the truth behind childbirth and postpartum care with a bold and provocative integrated…

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10. 
    Case studies

    Insight & Strategy: #TheMassiveOvershare and #LoveBeatsLikes

    How Maltesers sparked conversation and united women through laughter to destigmatise maternal mental health

    This article was…

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11. 
    Report
    Inclusive marketing

    Diversity: From Agency to Ads

    R3 study reveals how marketers and agencies can best frame diversity and inclusion in a Southeast Asian context.

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12. 
    Press releasesGuides & templates
    Advertising & policyInclusive marketing

    WFA launches guide to diversity and representation in media planning and buying

    New framework details potential issues and opportunities in key areas

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