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Posts about Innovation

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  1. WFA launches the Voice Coalition at Cannes Lions
    Press releases
    Cannes Lions

    WFA launches the Voice Coalition at Cannes Lions

    Group aims to foster understanding of the best way for brands and consumers to benefit from voice commerce

    Read more about "WFA launches the Voice Coalition at Cannes Lions"
  2. Media Transformation Case Study: Deutsche Telekom
    Case studiesReport
    Marketing strategyDigital media transformationMarketing organisationMarketing strategyMedia transformation

    Media Transformation Case Study: Deutsche Telekom

    This document examines the international ‘media transformation’ that Deutsche Telekom has been through over recent years…

    Read more about "Media Transformation Case Study: Deutsche Telekom"
  3. Benchmark on Ad pre-testing
    Benchmark
    Ad techMedia & analyticsMarketing technologyDigital media transformationMarketing technology

    Benchmark on Ad pre-testing

     WFA member benchmark. For additional details, please log in.

    Read more about "Benchmark on Ad pre-testing"
  4. Survey Results: Marketing Capability Programmes
    Benchmark
    Agencies & partnersIntegrated marketingMedia & analyticsMarketing structureIntegrated marketingMarketing capabilities

    Survey Results: Marketing Capability Programmes

    WFA member survey. For additional details, please log in.

    Read more about "Survey Results: Marketing Capability Programmes"
  5. Webinar: Accelerating your startup programme
    Video
    Agencies & partnersAgency management

    Webinar: Accelerating your startup programme

    In this webinar, WFA will share the results from a recent study into how big brands are developing their start-up…

    Read more about "Webinar: Accelerating your startup programme"
  6. ‘SPARCS’ – a framework to plan for your digital transformation
    Report
    Digital media transformation

    ‘SPARCS’ – a framework to plan for your digital transformation

     The following advice relating to digital transformation emerged from FutureMarketer during a WFA meeting.

    Read more about "‘SPARCS’ – a framework to plan for your digital transformation"
  7. Building Social Communities
    Report
    ChannelsAgencies & partnersInfluencer marketing

    Building Social Communities

    What are the key forces behind successful social communities, how to systematically nurture them for consumer to consumer advocacy,…

    Read more about "Building Social Communities"
  8. Benchmark on sensory and behavioural marketing
    Benchmark
    Integrated marketingMarketing strategyIntegrated marketingMarketing strategy

    Benchmark on sensory and behavioural marketing

    Member benchmark on how research is conducted within sensory and behavioural marketing, exploring % of research budget allocation,…

    Read more about "Benchmark on sensory and behavioural marketing"