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Meeting overview and presentations from WFA’s In-House Forum meeting on 12 October 2021, which took place…
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Agency Management Forum Overview (September 2021)
Meeting overview and presentations from WFA’s Agency Management meeting on 14 September 2021, which took place remotely.
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Capability Forum Overview (June 2021)
Meeting overview and presentations from WFA’s Capability Forum meeting on 8 June 2021, which took place remotely.
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Agency Management Forum Overview (May 2021)
Meeting overview and presentations from WFA’s Agency Management meeting on 19 May 2021, which took place remotely.
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Spotlight: How to win the hearts of Gen Z in 2021
Born between 1996 and 2015, Gen Z is estimated to become the largest generation of consumers in just a few years. Businesses that…
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Integrated marketingMarketing procurementIntegrated marketingMarketing procurement
Survey: Organising virtual and hybrid events
This WFA member survey looks at how organisations have been planning and managing their events in 2020 and beyond
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Agencies & partnersIntegrated marketingAgency managementIn-housingMarketing structureIntegrated marketingMarketing capabilities
Global Trends in Creative In-Housing
This study focuses on WFA members’ creative in-house agencies.
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Survey: Shifting from physical to virtual events
This WFA member survey looks at how organisations are managing virtual events in light of Covid-19
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Integrated marketingIntegrated marketingMarketing capabilities
Capability Forum Overview (June, 2020)
Meeting overview and presentations from WFA’s Capability Forum meeting on 4 June 2020, which took place remotely.
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Benchmark: Inclusive events for people with disabilities
This member benchmark provides information on how to organize an inclusive event for people with disabilities.
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Agencies & partnersIntegrated marketingAgency managementInfluencer marketingMarketing structureIntegrated marketing
Benchmark: Recommended global social media agencies
This WFA benchmark gathered recommendations for global social media agencies.
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Webinar+: Customer Experience in the New Normal
In this webinar, you will discover how simple “nudges” have generated opportunities in enhancing the user/shopper…