Posts about Julia Kraft

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1. 
   Event reports
   Marketing structure

   In-House Forum Meeting Overview (Oct 2023)

   Meeting overview from WFA’s In-House Forum meeting held remotely on 31 Oct 2023 addressing creative in-housing and agency…

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2. 
   Event reports
   ChannelsMarketing capabilities

   Capability Forum Meeting Overview (October 2023)

   Overview of Capability Forum held remotely on 12^th October 2023.

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3. 
   Benchmark

   Benchmark: Marketing Budget Setting

   WFA benchmark containing best practices of marketing budget setting.

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4. 
   Benchmark
   Marketing capabilities

   Benchmark: Recommended Capability Vendors

    WFA benchmark containing member-recommended capability training vendors .

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5. 
   Benchmark
   Marketing operations

   Benchmark: KPI Dashboard

   WFA member is keen on understanding how others in the industry have gone about creating and managing this kind of KPI dashboard and…

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6. 
   Benchmark
   Marketing operations

   Benchmark: Recommended DAM (Digital Asset Management) systems

   WFA member benchmark of recommendations for DAM (Digital Asset Management) systems

   Read more about "Benchmark: Recommended DAM (Digital Asset Management) systems"
7. 
   Benchmark
   Agencies & partnersAgency evaluationInfluencer marketing

   Benchmark: Recommended partners for creative and influencer marketing in MENA

   WFA member benchmark of recommendations for creative and influencer marketing in MENA

   Read more about "Benchmark: Recommended partners for creative and influencer marketing in MENA"
8. 
   Event reports
   Integrated marketingIntegrated marketingMarketing operations

   Capability Forum Overview (April 2023)

   Meeting overview and presentations from WFA’s Capability Forum meeting on 19 April 2023, which took place remotely.

   Read more about "Capability Forum Overview (April 2023)"
9. 
   Benchmark
   Marketing capabilities

   Benchmark: Recommended Partners for Marketing Capability Skills Frameworks and Assessments

   WFA member benchmark of recommendations for Marketing Capability Skills Frameworks and Assessments

   Read more about "Benchmark: Recommended Partners for Marketing Capability Skills Frameworks and Assessments"
10. 
    Benchmark
    Marketing capabilities

    Benchmark: Job description for capability role

    A benchmark on examples of job descriptions for (junior) marketing capability roles. 

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11. 
    Video
    Agencies & partnersMarketing operationsMarketing organisation

    Spotlight: Go faster with less

    Less budget. Less time. Less resources. These challenges can fuel a new way of approaching content operations that boosts…

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12. 
    Report
    Agencies & partnersAgency rostersAgency Management ForumAgency managementMarketing structure

    Agency Roster Transformation

    In-housing benefits as advertisers seek to respond to digital, Covid, sustainability and diversity and inclusion challenges

    Read more about "Agency Roster Transformation"