Posts about Market research

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  1.    Webinar+: Crisis clinic - Managing your media in the Covid epidemic
    ChannelsMarketing strategyMarketing operationsMarketing strategy

    Webinar+: Crisis clinic - Managing your media in the Covid epidemic

    This interactive webinar and clinic with WFA, Digital Decisions and Ebiquity offers the chance to to hear how consultants are…

    Read more about "Webinar+: Crisis clinic - Managing your media in the Covid epidemic"
  2.    Survey: Global Category Management - Displays & Point-of-Sale
    Agencies & partnersAgency managementMarketing procurementMarketing strategySustainabilityMarketing procurementMarketing strategy

    Survey: Global Category Management - Displays & Point-of-Sale

    WFA Sourcing Forum survey on how members are managing challenges connected to Displays and Point-of-Sale (POS).

    Read more about "Survey: Global Category Management - Displays & Point-of-Sale"
  3.    Mind the Gap - 2020
    Audience measurementChannelsTrends & forecastsCross-media measurementMarketing effectivenessMedia transformation

    Mind the Gap - 2020

    The 2020 Mind the Gap report by our partner Ebiquity focusses on three areas: a projection of TV audience figures up to 2025, whether…
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  4.    Benchmark: Covid-19 Impact on Marketing
    Marketing strategyMarketing structureMarketing strategy

    Benchmark: Covid-19 Impact on Marketing

    This WFA member benchmark covers how members are reacting to the Covid-19 crisis and if/how it has impacted their marketing…

    Read more about "Benchmark: Covid-19 Impact on Marketing"
  5.    Alcohol Marketing: literature review
    Advertising & policy

    Alcohol Marketing: literature review

    A review of academic evidence on the effect of alcohol marketing on youth choices, preferences, and behaviours

    Read more about "Alcohol Marketing: literature review"
  6.    Benchmark: Innovation Funds
    Agencies & partnersAgency managementMarketing procurementMarketing procurement

    Benchmark: Innovation Funds

    This WFA member benchmark covers how members are managing funding for innovation.

    Read more about "Benchmark: Innovation Funds"
  7.    Benchmark: Strategic Design Agencies
    Agencies & partnersAgency evaluationMarketing procurementMarketing procurement

    Benchmark: Strategic Design Agencies

    This WFA member benchmark examines how members are working with strategic design agencies.

    Read more about "Benchmark: Strategic Design Agencies"
  8.    Benchmark: Working/non-working marketing spends
    Marketing procurementMarketing procurement

    Benchmark: Working/non-working marketing spends

    This WFA member benchmark covers how members are evolving the use and definition behind working/non-working marketing spends.

    Read more about "Benchmark: Working/non-working marketing spends"
  9.    WFA Global Marketing Effectiveness report
    Integrated marketingMarketing effectivenessMarketing structureIntegrated marketing

    WFA Global Marketing Effectiveness report

    This document provides an overview of results of a study into marketing effectiveness amongst WFA members.

    Read more about "WFA Global Marketing Effectiveness report"
  10.    Driving brand value with emotional intelligence in content
    Audience measurementMedia & analyticsMarketing technologyAIMarketing technology

    Driving brand value with emotional intelligence in content

    This study, by AI technology company Mirriad, links emotions in entertainment content with how they drive brand value.

    Read more about "Driving brand value with emotional intelligence in content"
  11.    Transparency in global production
    Agencies & partnersAgency remunerationMarketing procurementMarketing procurement

    Transparency in global production

    Survey on global content production transparency.

    Read more about "Transparency in global production"
  12.    Benchmark: Recommended tools and partners for influencer marketing
    Agencies & partnersIntegrated marketingInfluencer marketingIntegrated marketing

    Benchmark: Recommended tools and partners for influencer marketing

    This WFA member benchmark covers recommended tools and partners for influencer marketing.

    Read more about "Benchmark: Recommended tools and partners for influencer marketing"