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  1. Data Driven Marketing 2018 survey results
    Benchmark
    Agency evaluationIntegrated marketingTrends & forecastsCross-media measurementMedia & analyticsMarketing strategyMarketing structureIntegrated marketingMarketing capabilitiesMarketing strategy

    Data Driven Marketing 2018 survey results

    WFA introduces the latest research results on data-driven marketing, in partnership with The Customer Feedback

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  2. The Road to Content Excellence
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    Integrated marketingBrand purposeMedia & analyticsMarketing strategyMarketing structureIntegrated marketingMarketing capabilitiesMarketing strategy

    The Road to Content Excellence

    The opportunities offered by the new social and digital landscape have led to a content revolution, and the rules of the game have…

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  3. Report: The Road to Content Excellence
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    Integrated marketingBrand purposeMedia & analyticsMarketing strategyMarketing structureIntegrated marketingMarketing capabilitiesMarketing strategy

    Report: The Road to Content Excellence

    WFA member report. For additional details, please log in.

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  4. Benchmark on payment terms regulations for marketing products and services
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    Agencies & partnersAgency evaluationAgency remunerationAdvertising & policyAgency managementMarketing procurementMarketing procurement

    Benchmark on payment terms regulations for marketing products and services

     WFA member benchmark. For additional details, please log in.

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  5. PAG Meeting Overview (September 2018, Brussels)
    Event reports
    Advertising & policyDigital policyInclusive marketing

    PAG Meeting Overview (September 2018, Brussels)

    Meeting overview, presentations and briefings from WFA’s Policy Action Group (PAG) meeting on 25 September 2018 in…

    Read more about "PAG Meeting Overview (September 2018, Brussels)"
  6. Survey on content production-data and benchmarking
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    Agency evaluationTrends & forecastsAgency managementCreativityMedia & analyticsMarketing procurementContent marketingMarketing operationsMarketing procurement

    Survey on content production-data and benchmarking

    WFA member survey. For additional details, please log in.

    Read more about "Survey on content production-data and benchmarking"
  7. Benchmark on marketing research methodologies
    Benchmark
    Media & analytics

    Benchmark on marketing research methodologies

     WFA member benchmark. For additional details, please log in.

    Read more about "Benchmark on marketing research methodologies"
  8. Benchmark on structure and size of market research organisations
    Benchmark

    Benchmark on structure and size of market research organisations

     

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  9. PAG Meeting Overview (February 2018, Brussels)
    Event reports
    Advertising & policyDigital policyInfluencer marketing

    PAG Meeting Overview (February 2018, Brussels)

    Meeting overview, presentations and briefings from WFA’s Policy Action Group (PAG) meeting on 20 February 2018 in…

    Read more about "PAG Meeting Overview (February 2018, Brussels)"
  10. Mergers & Acquisitions 2017
    Report
    Agencies & partnersAgency evaluationTrends & forecastsAgency managementMarketing structure

    Mergers & Acquisitions 2017

    This study  provides analysis and insights on the mergers & acquisitions made by the six largest intl. marketing services…

    Read more about "Mergers & Acquisitions 2017"
  11. Coalition for Better Ads: Feb 2018 State of play
    Report
    Ad fraudAdvertising & policyAd techPrivacy & tech

    Coalition for Better Ads: Feb 2018 State of play

    The latest developments (Feb 2018) regarding the Coalition for Better Ads and the Better Ads Standards. 

    To view this…

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  12. Insight Forum Meeting Overview London October 2017
    Event reports

    Insight Forum Meeting Overview London October 2017

     

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