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  1. Benchmark on Ad pre-testing
    Benchmark
    Ad techMedia & analyticsMarketing technologyDigital media transformationMarketing technology

    Benchmark on Ad pre-testing

     WFA member benchmark. For additional details, please log in.

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  2. Survey on Global Ad Viewability & Ad Fraud levels
    BenchmarkReport
    Ad fraudAudience measurementProgrammatic & ad techTrends & forecastsAd techCross-media measurementMedia & analyticsPrivacy & techMarketing effectivenessMarketing technologyDigital media transformationMarketing technology

    Survey on Global Ad Viewability & Ad Fraud levels

    WFA member benchmark. For additional details, please log in.

    Read more about "Survey on Global Ad Viewability & Ad Fraud levels"
  3. Advertising standards toolkit for the promotion of effective self-regulation
    Guides & templates
    Advertising & policyValue of advertising

    Advertising standards toolkit for the promotion of effective self-regulation

    Multiple countries worldwide, including China, Vietnam and Cambodia are reviewing their regulatory frameworks for advertising. There…

    Read more about "Advertising standards toolkit for the promotion of effective self-regulation"
  4. Europe research: Data-driven advertising and Europeans’ internet use
    Report
    Advertising & policyTrends & forecastsPrivacy & tech

    Europe research: Data-driven advertising and Europeans’ internet use

    This 2017 online survey contains responses from over 11,000 internet users across 11 EU countries. Responses cover the types of…

    Read more about "Europe research: Data-driven advertising and Europeans’ internet use"
  5. Choosing a Digital Asset Management (DAM) System
    Benchmark
    Agencies & partnersAgency evaluationMedia & analyticsMarketing procurementMarketing procurement

    Choosing a Digital Asset Management (DAM) System

    WFA member survey. For additional details, please log in.

    Read more about "Choosing a Digital Asset Management (DAM) System"
  6. European Viewability Measurement Principles
    Guides & templates
    Ad fraudAudience measurementAdvertising & policyCross-media measurementMedia & analytics

    European Viewability Measurement Principles

    Created by the EVSG (European Viewability Steering Group - made up of WFA, EACA and IAB Europe), these principles are designed to…

    Read more about "European Viewability Measurement Principles"
  7. Webinar: Keeping the brand tracking love alive
    Video

    Webinar: Keeping the brand tracking love alive

    Webinar in partnership with Hall & Partners, who will share on their experience of this journey with their…

    Read more about "Webinar: Keeping the brand tracking love alive"
  8. Survey on Online Advertising Effectiveness
    Benchmark
    Ad fraudAd techMedia & analytics

    Survey on Online Advertising Effectiveness

       WFA member survey. For additional details, please log in.

    Read more about "Survey on Online Advertising Effectiveness"
  9. Survey on Media Governance and Guardianship
    Benchmark
    Ad fraudAudience measurementProgrammatic & ad techAdvertising & policyCross-media measurementMedia & analytics

    Survey on Media Governance and Guardianship

     WFA member survey. For additional details, please log in.

    Read more about "Survey on Media Governance and Guardianship"
  10. Survey on Briefing for integrated communications (2017)
    BenchmarkReport
    Agencies & partnersIntegrated marketingAgency managementMarketing strategyIntegrated marketingMarketing strategy

    Survey on Briefing for integrated communications (2017)

    WFA member survey. For additional details, please log in.

    Read more about "Survey on Briefing for integrated communications (2017)"
  11. The Value of Advertising (2017)
    Report
    Advertising & policyValue of advertising

    The Value of Advertising (2017)

    The Value of Advertising quantifies the economic impact of advertising, both across Europe and in a selection of other developed…

    Read more about "The Value of Advertising (2017)"
  12. Expert opinion
    Advertising & policyValue of advertising

    5 marketing predictions for 2017

    After an intense 2016, the WFA staff share their 5 predictions for what the next 12 months hold for marketers.

    Read more about "5 marketing predictions for 2017"