Posts about Marketing effectiveness

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1. 
   Video
   Global Marketer WeekMarketing effectivenessMarketing technologyMarketing technology

   WFA Global Marketer Week 2024 | Allyson Witherspoon: ‘Innovation Driving Sustainable Growth’

   From Nashville to Yokahama. Allyson's journey within Nissan is unique: a female marketing leader in a traditionally male-dominated…

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2. 
   Video
   Global Marketer WeekMarketing effectivenessMarketing technologyMarketing technology

   WFA Global Marketer Week 2024 | Raja Rajamannar & Stephan Pretorius: ‘The Impact of GenAI on Brand Growth’

   Raja Rajamannar, WFA President & CMO at Mastercard, and Stephan Pretorius, Chief Technology Officer at WPP, give you a glimpse…

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3. 
   Event reports
   Marketing effectivenessMedia transformation

   WFA Media Forum March 2024: Forum Connect Amsterdam

   Forum Connect in Amsterdam brought together four peer groups (Media, CMO, Insights, Sourcing) around the common theme of…

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4. 
   Event reports
   Marketing effectivenessMarketing capabilities

   Marketing Capability Forum Meeting Overview (March 2024)

   Overview of Marketing Capability Forum held remotely on 21st March 2024.

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5. 
   Report
   Marketing effectivenessMarketing capabilities

   Measuring Marketing Capability Impact

   WFA report on marketing capability impact measurement, conducted in partnership with Oxford.

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6. 
   Video
   Marketing effectiveness

   WFA Media Forum April 2024: AI and Retail Media

   Introduction to WFA AI Community & Retail Media deep dive.

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7. 
   Report
   Advertising & policyMarketing effectivenessMarketing technologyMarketing technology

   Brands are trailing on data transformation

   If there’s one key learning from the latest WFA research on data transformation, it’s that too few companies have yet…

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8. 
   Video
   Marketing effectiveness

   WFA Media Forum January 2024: Community Priorities, Accessibility, Sustainability

   The first meeting of the WFA Media Community in 2024.

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9. 
   Event reports
   Marketing effectiveness

   Insight Forum Connect meeting overview (November 2023)

   Overview of the Insight Forum held in New York City in November 2023

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10. 
    Event reports
    Marketing effectiveness

    Media Forum Connect meeting overview (November 2023)

    Overview of the Media Forum held in New York City in November 2023

    Read more about "Media Forum Connect meeting overview (November 2023)"
11. 
    Event reports
    Marketing effectiveness

    CMO Forum Connect meeting overview (November 2023)

    Overview of the CMO Forum held in New York City in November 2023

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12. 
    Expert opinion
    Marketing effectivenessMarketing technologyForum ConnectMarketing technologyMedia transformation

    Marketing effectiveness measurement is about understanding what’s working - but the current industry approaches aren’t

    Matt Green, Director of Global Media Services, reflects on WFA's work on marketing effectiveness over the past year and what brands…

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