Posts about Marketing effectiveness

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  1.    Webinar: Mind the gap - Video advertising reach in the age of increasing media fragmentation
    Audience measurementChannelsIntegrated marketingMarketing effectivenessIntegrated marketing

    Webinar: Mind the gap - Video advertising reach in the age of increasing media fragmentation

    In this webinar focusses on what the future may hold for online video and how brands should treat this medium going…

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  2.    Webinar: How advertising lost sight of creativity and what to do about it
    ChannelsAgencies & partnersCreativityMarketing effectiveness

    Webinar: How advertising lost sight of creativity and what to do about it

    System1's Orlando Wood introduces his bestselling book with the IPA, ‘Lemon : How the Advertising Brain Turned Sour’…

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  3.    “Advertising needs an MOT”, says ISBA
    Marketing effectiveness

    “Advertising needs an MOT”, says ISBA

    UK marketers discuss challenges ahead and the need for joint initiatives

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  4.    Putting in the effort gives a great Effekt in Norway
    Marketing effectiveness

    Putting in the effort gives a great Effekt in Norway

    ANFO recognises brilliant examples of marketing effectiveness

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  5.    Mind the Gap - 2020
    Audience measurementChannelsTrends & forecastsCross-media measurementMarketing effectivenessMedia transformation

    Mind the Gap - 2020

    The 2020 Mind the Gap report by our partner Ebiquity focusses on three areas: a projection of TV audience figures up to 2025, whether…
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  6.    WFA Global Marketing Effectiveness report
    Integrated marketingMarketing effectivenessMarketing structureIntegrated marketing

    WFA Global Marketing Effectiveness report

    This document provides an overview of results of a study into marketing effectiveness amongst WFA members.

    Read more about "WFA Global Marketing Effectiveness report"
  7.    Video gaming goes mainstream in APAC
    Marketing effectivenessGaming

    Video gaming goes mainstream in APAC

    Nearly a third of major multinationals in APAC are already investing; Research reveals that more than three quarters plan to invest…

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  8.    Students compete in marketing effectiveness awards in Spain
    Marketing effectivenessMarketing capabilities

    Students compete in marketing effectiveness awards in Spain

    AEA launches university programme

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  9.    5 of the Most Contagious ideas of 2018
    CreativityMarketing effectiveness

    5 of the Most Contagious ideas of 2018

    From embracing risk to admitting your imperfections and taking a stand

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  10.    Survey on Performance Marketing
    Agencies & partnersAgency evaluationAgency remunerationTrends & forecastsAgency managementMarketing effectivenessMarketing procurementMarketing procurement

    Survey on Performance Marketing

    The latest survey by WFA on Performance Marketing to better understand how much companies are investing in performance approaches,…

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  11.    Global viewability benchmarks 2017
    Ad fraudAudience measurementAdvertising & policyTrends & forecastsCross-media measurementMedia & analyticsMarketing effectiveness

    Global viewability benchmarks 2017

    WFA member benchmark on viewability. This survey represents the industry’s first collective set of benchmarks on the level of…

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  12.    Survey on Global Ad Viewability & Ad Fraud levels
    Ad fraudAudience measurementProgrammatic & ad techTrends & forecastsAd techCross-media measurementMedia & analyticsPrivacy & techMarketing effectivenessMarketing technologyDigital media transformationMarketing technology

    Survey on Global Ad Viewability & Ad Fraud levels

    WFA member benchmark. For additional details, please log in.

    Read more about "Survey on Global Ad Viewability & Ad Fraud levels"