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Cross-media measurementMarketing effectivenessValue of advertising
Benchmark: Media Spend Vs Net Sales Revenue & A&P
WFA member benchmark on Media Spend Vs Net Sales Revenue & A&P
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Audience measurementMarketing effectiveness
Fireside chat: Paying Attention to the Long and Short
In this fireside chat, we discuss the state of our industry, with a general decline in ad effectiveness and a fraught climate for…
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Audience measurementMarketing effectiveness
Media Forum Meeting Overview (27th October 2021)
Meeting overview and presentations from WFA’s Media Forum on 27 October 2021.
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ChannelsMarketing effectiveness
Benchmark: Campaign monitoring best practices
WFA member benchmark on Campaign Monitoring Best Practices
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Marketing effectiveness
Swedish advertisers create industry standard for marketing effectiveness
“Effectiveness System” features 36 KPIs aimed at creating better solutions to measuring effectiveness
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ChannelsAgencies & partnersMarketing effectivenessRetail media & ecommerceMarketing capabilitiesMarketing operations
Spotlight: Building Your Brand in an eCommerce Environment
Amidst the hustle and buzz of livestreaming, shoppertainment and blockbuster single-day shopping sprees, what do brands need to…
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ChannelsMarketing effectivenessMarketing strategyMarketing strategy
Media Outlook in the COVID-19 Crisis
Perspectives from WFA members, agencies and consultants on the development of media supply, demand and pricing in light of the…
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Marketing effectiveness
Swedish advertisers publish new guidance for marketing effectiveness
Cross-industry initiative on effectiveness launched in response to diminishing consumer confidence and advertising fatigue
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Ad fraudAgencies & partnersDigital policyBrand reputationMarketing effectivenessMarketing technologyMarketing operationsMarketing technology
Webinar: A Marketer's guide to digital ad fraud
This webinar with Integral Ad Science covers a comprehensive guide to digital ad fraud, especially in APAC.
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Integrated marketingMarketing effectivenessMarketing technologyIntegrated marketingMarketing operationsMarketing technology
Webinar+: Customer Experience in the New Normal
In this webinar, you will discover how simple “nudges” have generated opportunities in enhancing the user/shopper…
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Integrated marketingMarketing effectivenessIntegrated marketingMarketing operations
Webinar: An advertiser's guide to OTT media in APAC
This webinar with SpotX covers a comprehensive guide to OTT services, especially in APAC.
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Agencies & partnersMarketing effectiveness
Benchmark: Market Insights Platforms
A WFA member reached out to the WFA Insight community to share their feedback on Market Insights Platforms.