Posts about Marketing effectiveness

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  1.    Benchmark: Media Spend Vs Net Sales Revenue & A&P
    Cross-media measurementMarketing effectivenessValue of advertising

    Benchmark: Media Spend Vs Net Sales Revenue & A&P

    WFA member benchmark on Media Spend Vs Net Sales Revenue & A&P

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  2.    Fireside chat: Paying Attention to the Long and Short
    Audience measurementMarketing effectiveness

    Fireside chat: Paying Attention to the Long and Short

    In this fireside chat, we discuss the state of our industry, with a general decline in ad effectiveness and a fraught climate for…

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  3.    Media Forum Meeting Overview (27th October 2021)
    Audience measurementMarketing effectiveness

    Media Forum Meeting Overview (27th October 2021)

    Meeting overview and presentations from WFA’s Media Forum on 27 October 2021.

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  4.    Benchmark: Campaign monitoring best practices
    ChannelsMarketing effectiveness

    Benchmark: Campaign monitoring best practices

    WFA member benchmark on Campaign Monitoring Best Practices

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  5.    Swedish advertisers create industry standard for marketing effectiveness
    Marketing effectiveness

    Swedish advertisers create industry standard for marketing effectiveness

    “Effectiveness System” features 36 KPIs aimed at creating better solutions to measuring effectiveness

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  6.    Spotlight: Building Your Brand in an eCommerce Environment
    ChannelsAgencies & partnersMarketing effectivenessRetail media & ecommerceMarketing capabilitiesMarketing operations

    Spotlight: Building Your Brand in an eCommerce Environment

    Amidst the hustle and buzz of livestreaming, shoppertainment and blockbuster single-day shopping sprees, what do brands need to…

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  7.    Media Outlook in the COVID-19 Crisis
    ChannelsMarketing effectivenessMarketing strategyMarketing strategy

    Media Outlook in the COVID-19 Crisis

    Perspectives from WFA members, agencies and consultants on the development of media supply, demand and pricing in light of the…

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  8.    Swedish advertisers publish new guidance for marketing effectiveness
    Marketing effectiveness

    Swedish advertisers publish new guidance for marketing effectiveness

    Cross-industry initiative on effectiveness launched in response to diminishing consumer confidence and advertising fatigue

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  9.    Webinar: A Marketer's guide to digital ad fraud
    Ad fraudAgencies & partnersDigital policyBrand reputationMarketing effectivenessMarketing technologyMarketing operationsMarketing technology

    Webinar: A Marketer's guide to digital ad fraud

    This webinar with Integral Ad Science covers a comprehensive guide to digital ad fraud, especially in APAC.

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  10.    Webinar+: Customer Experience in the New Normal
    Integrated marketingMarketing effectivenessMarketing technologyIntegrated marketingMarketing operationsMarketing technology

    Webinar+: Customer Experience in the New Normal

    In this webinar, you will discover how simple “nudges” have generated opportunities in enhancing the user/shopper…

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  11.    Webinar: An advertiser's guide to OTT media in APAC
    Integrated marketingMarketing effectivenessIntegrated marketingMarketing operations

    Webinar: An advertiser's guide to OTT media in APAC

    This webinar with SpotX covers a comprehensive guide to OTT services, especially in APAC.

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  12.    Benchmark: Market Insights Platforms
    Agencies & partnersMarketing effectiveness

    Benchmark: Market Insights Platforms

    A WFA member reached out to the WFA Insight community to share their feedback on Market Insights Platforms.

    Read more about "Benchmark: Market Insights Platforms"