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Posts about Marketing operations

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  1. Knowledge Spotlight: Agency Performance Measurement
    Video
    Agencies & partnersAgency evaluationMarketing procurementMarketing operationsMarketing procurement

    Knowledge Spotlight: Agency Performance Measurement

    This live session is part of WFA’s practical webinar series, Knowledge Spotlights. In partnership with handpicked experts,…

    Read more about "Knowledge Spotlight: Agency Performance Measurement"
  2. Knowledge Spotlight: Agency Roster Modelling & Transformation
    Video
    Agencies & partnersAgency evaluationAgency rostersMarketing operations

    Knowledge Spotlight: Agency Roster Modelling & Transformation

    This live session is part of WFA’s practical webinar series, Knowledge Spotlights. In partnership with handpicked experts,…

    Read more about "Knowledge Spotlight: Agency Roster Modelling & Transformation"
  3. Knowledge Spotlight: Agency Remuneration 101
    Video
    Agencies & partnersAgency remunerationMarketing operations

    Knowledge Spotlight: Agency Remuneration 101

    This live session is part of WFA’s practical webinar series, Knowledge Spotlights. In partnership with handpicked experts,…

    Read more about "Knowledge Spotlight: Agency Remuneration 101"
  4. WFA Better Marketing Pod Ep 33: On selling cars through YouTube Music with Allyson Witherspoon
    Video
    Integrated marketingMarketing technologyIntegrated marketingDigital media transformationMarketing operationsMarketing technology

    WFA Better Marketing Pod Ep 33: On selling cars through YouTube Music with Allyson Witherspoon

    In this episode of the Better Marketing Pod, David Wheldon speaks to Allyson Witherspoon, Global CMO of Nissan Motor Corporation,…

    Read more about "WFA Better Marketing Pod Ep 33: On selling cars through YouTube Music with Allyson Witherspoon"
  5. Navigating the Complexity of Marketing Capability Measurement
    Report
    Marketing capabilitiesMarketing operations

    Navigating the Complexity of Marketing Capability Measurement

    Proving the impact of capability building is vital, says WFA Associate Director, Global Marketing Services, Julia Kraft, as she…

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  6. Spotlight: Housekeeping: In-house agency trends and challenges
    Video
    Agencies & partnersAgency managementIn-housingMarketing structureMarketing operations

    Spotlight: Housekeeping: In-house agency trends and challenges

    WFA webinar on in-house agency trends and challenges

    Read more about "Spotlight: Housekeeping: In-house agency trends and challenges"
  7. Benchmark: KPI Dashboard
    Benchmark
    Marketing operations

    Benchmark: KPI Dashboard

    WFA member is keen on understanding how others in the industry have gone about creating and managing this kind of KPI dashboard and…

    Read more about "Benchmark: KPI Dashboard"
  8. WFA Better Marketing Pod Ep 27: On moving from UK politics to Meta and the meaning of generative AI for society with Nick Clegg, Meta
    Video
    Integrated marketingIntegrated marketingDigital media transformationMarketing operationsMedia transformation

    WFA Better Marketing Pod Ep 27: On moving from UK politics to Meta and the meaning of generative AI for society with Nick Clegg, Meta

    WFA podcast host, David Wheldon, speaks with Sir Nick Clegg, President of Global Affairs at Meta, about the importance of brand…

    Read more about "WFA Better Marketing Pod Ep 27: On moving from UK politics to Meta and the meaning of generative AI for society with Nick Clegg, Meta"
  9. Benchmark: Recommended DAM (Digital Asset Management) systems
    Benchmark
    Marketing operations

    Benchmark: Recommended DAM (Digital Asset Management) systems

    WFA member benchmark of recommendations for DAM (Digital Asset Management) systems

    Read more about "Benchmark: Recommended DAM (Digital Asset Management) systems"
  10. WFA Better Marketing Pod Ep 26: On WFA's work and the importance of community in the marketing industry with Raja Rajamannar, Mastercard
    Video
    Integrated marketingIntegrated marketingDigital media transformationMarketing operationsMedia transformation

    WFA Better Marketing Pod Ep 26: On WFA's work and the importance of community in the marketing industry with Raja Rajamannar, Mastercard

    WFA podcast host, David Wheldon, speaks with Raja Rajamannar, Chief Marketing & Communications Officer at Mastercard and…

    Read more about "WFA Better Marketing Pod Ep 26: On WFA's work and the importance of community in the marketing industry with Raja Rajamannar, Mastercard"
  11. Capability Forum Overview (April 2023)
    Event reports
    Integrated marketingIntegrated marketingMarketing operations

    Capability Forum Overview (April 2023)

    Meeting overview and presentations from WFA’s Capability Forum meeting on 19 April 2023, which took place remotely.

    Read more about "Capability Forum Overview (April 2023)"
  12. “We’re going to have to be amazingly humble”
    Expert opinionEvent reports
    Advertising & policyBrand purposeBrand reputationGlobal Marketer WeekMarketing operationsMedia transformation

    “We’re going to have to be amazingly humble”

    WFA CEO, Stephan Loerke, offers his verdict on WFA Global Marketer Week in…

    Read more about "“We’re going to have to be amazingly humble”"