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Advertising & policyBrand purposeBrand reputationGlobal Marketer WeekMarketing structureMarketing operations
WFA Global Marketer Week '23 | Raja Rajamannar & Brian O'Kelley: Towards a sustainable future
Raja shares how Mastercard has sought to reimagine value through a sustainability lens and outline how marketing has become a driver…
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Brand purposeBrand reputationGlobal Marketer WeekMarketing structureMarketing operations
WFA Global Marketer Week '23 | The big debate motion: Marketers should focus on company, not consumer behaviour change
Building on WFA's last debate where 74% of our audience agreed that ‘marketing today is incompatible with a sustainable…
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Global Marketer WeekMarketing structureMarketing operations
WFA Global Marketer Week '23 | Rupen Desai: Regenerative marketing: Biggest opportunity of our time?
Rupen Desai provokes the need to move from extractive growth to a different value creation model, one where people, the planet and…
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Advertising & policyBrand purposeDigital policyBrand reputationGlobal Marketer WeekInclusive marketingDigital media transformationMarketing operations
Brands say Responsible Marketing Frameworks are more important than ever but coverage of all the key issues remains patchy
WFA research finds 88% of large corporates have a Responsible Marketing Framework but they rarely cover all priority areas;…
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Global Marketer WeekMarketing structureMarketing operations
WFA celebrates 70th anniversary with ‘70 in 70’ initiative
Marketers from Best Buy, Coty, IBM, Kellogg’s, PepsiCo, P&G, Primark, Vodafone, Tata join WFA Executive Committee
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Advertising & policyBrand purposeBrand reputationGlobal Marketer WeekSustainabilityMarketing operations
WFA launches Sustainable Marketing 2030 to close the gap between intent and action
Fewer than half of marketing departments have taken the lead in their sustainability journeys but the will to transform has…
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Advertising & policyCreativityGlobal Marketer WeekDigital media transformationMarketing operations
New speakers announced at WFA Global Marketer Week in Istanbul
The WFA has unveiled a raft of new speakers for Global Marketer Week at the end of April, including five new names for the Global…
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Inclusive marketingMarketing operations
Spotlight: Turning D&I into an Accountable Media Metric
D&I Media programmes are becoming more prevalent on the client-side and are a continuously growing priority for advertisers to…
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ChannelsMarketing operations
Spotlight: Navigating global media demand and pricing trends – 2023 & beyond
We were joined by guest speaker, Mark Gallagher (EVP Global Investment) at Omnicom Media Group, as we delved into global media…
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Brand purposeBrand reputationGlobal Marketer of the YearMarketing technologyMarketing structureDigital media transformationMarketing capabilitiesMarketing operationsMarketing technology
Cristina Diezhandino named WFA Global Marketer of the Year 2022
Diageo’s Global Chief Marketing Officer, Cristina Diezhandino, has been named WFA Global Marketer of the Year 2022, after…
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Integrated marketingIntegrated marketingDigital media transformationMarketing operations
WFA Better Marketing Pod Ep 23: On turning an airline into a travel super-app with Rudy Khaw, AirAsia
WFA podcast host David Wheldon speaks with Rudy Khaw, Chief Brand Officer at AirAsia, about marketing in postpandemic times and the…
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Digital policyBrand reputationCreativityMarketing technologyMarketing operationsMarketing technology
Seven partner predictions for 2023
Seven of WFA’s strategic partners reflect on what will define marketing for the year…