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Sourcing Forum meeting overview (July 2023)
Overview of the Sourcing Forum held in Singapore on the 5th July 2023.
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Spotlight: The Sourcing Board presents ‘Our Journey Forward’
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Overview of the Media x Sourcing Forum held remotely on 29th March 2023.
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WFA Better Marketing Pod Ep 26: On WFA's work and the importance of community in the marketing industry with Raja Rajamannar, Mastercard
WFA podcast host, David Wheldon, speaks with Raja Rajamannar, Chief Marketing & Communications Officer at Mastercard and…
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Capability Forum Overview (April 2023)
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Advertising & policyBrand purposeBrand reputationGlobal Marketer WeekMarketing operationsMedia transformation
“We’re going to have to be amazingly humble”
WFA CEO, Stephan Loerke, offers his verdict on WFA Global Marketer Week in…
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Advertising & policyBrand purposeBrand reputationGlobal Marketer WeekMarketing structureMarketing operations
WFA Global Marketer Week '23 | Raja Rajamannar & Brian O'Kelley: Towards a sustainable future
Raja shares how Mastercard has sought to reimagine value through a sustainability lens and outline how marketing has become a driver…
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Brand purposeBrand reputationGlobal Marketer WeekMarketing structureMarketing operations
WFA Global Marketer Week '23 | The big debate motion: Marketers should focus on company, not consumer behaviour change
Building on WFA's last debate where 74% of our audience agreed that ‘marketing today is incompatible with a sustainable…
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WFA Global Marketer Week '23 | Rupen Desai: Regenerative marketing: Biggest opportunity of our time?
Rupen Desai provokes the need to move from extractive growth to a different value creation model, one where people, the planet and…
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Advertising & policyBrand purposeDigital policyBrand reputationGlobal Marketer WeekInclusive marketingDigital media transformationMarketing operations
Brands say Responsible Marketing Frameworks are more important than ever but coverage of all the key issues remains patchy
WFA research finds 88% of large corporates have a Responsible Marketing Framework but they rarely cover all priority areas;…