Posts about Marketing strategy

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1. Benchmark
   Marketing capabilities

   Benchmark: Centralised Marketing Hub

   WFA member benchmark on centralising marketing assets and resources into a singular platform

   Read more about "Benchmark: Centralised Marketing Hub"
2. 
   Event reports
   CMO

   CMO Forum Toronto (May 2024)

   Overview of the WFA CMO Forum held in person during WFA's Global Marketer Week in May 2024. 

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3. Benchmark
   Marketing structure

   Benchmark: Internal brand communications and engagement

   WFA member benchmark around tactics to help imbed a new brand strategy within their global organisation.

   Read more about "Benchmark: Internal brand communications and engagement"
4. 
   Video
   Agencies & partnersAgency managementIn-housingMarketing structureMarketing operations

   Spotlight: Housekeeping: In-house agency trends and challenges

   WFA webinar on in-house agency trends and challenges

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5. 
   Event reports
   Marketing effectiveness

   CMO Forum Connect meeting overview (November 2023)

   Overview of the CMO Forum held in New York City in November 2023

   Read more about "CMO Forum Connect meeting overview (November 2023)"
6. 
   Event reports
   Marketing structure

   In-House Forum Meeting Overview (Oct 2023)

   Meeting overview from WFA’s In-House Forum meeting held remotely on 31 Oct 2023 addressing creative in-housing and agency…

   Read more about "In-House Forum Meeting Overview (Oct 2023)"
7. 
   Benchmark

   Benchmark: Marketing Budget Setting

   WFA benchmark containing best practices of marketing budget setting.

   Read more about "Benchmark: Marketing Budget Setting"
8. 
   Event reports

   Winning, and losing, together

   WFA’s partnership with Marketing Matters celebrated its 8th year during Singapore’s iconic Formula 1 week. F1 fans know…

   Read more about "Winning, and losing, together"
9. 
   Video

   Spotlight: Sustainable Marketing 2030

   In the weeks since WFA launched its global research-based thought leadership project “Sustainable Marketing 2030”, in…

   Read more about "Spotlight: Sustainable Marketing 2030"
10. 
    Brand purposeBrand reputation

    WFA Better Marketing Pod Ep 28: On brand purpose with Alberto Levy, Grupo Bimbo

    WFA podcast host David Wheldon speaks with Alberto Levy, Global CMO at Grupo Bimbo, about brand purpose, company responsibilities…

    Read more about "WFA Better Marketing Pod Ep 28: On brand purpose with Alberto Levy, Grupo Bimbo"
11. 
    Event reports
    Cross-media measurementMarketing effectiveness

    WFA Forum Connect: Media Forum Overview – Singapore 5th July 2023

    Meeting overview and presentations from WFA’s Forum Connect Media Forum on the 5th of July…

    Read more about "WFA Forum Connect: Media Forum Overview – Singapore 5th July 2023"
12. 
    Benchmark
    Marketing operations

    Benchmark: KPI Dashboard

    WFA member is keen on understanding how others in the industry have gone about creating and managing this kind of KPI dashboard and…

    Read more about "Benchmark: KPI Dashboard"