Posts about Marketing structure

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1. 
   News
   Brand purposeBrand reputationGlobal Marketer of the YearMarketing technologyMarketing structureDigital media transformationMarketing capabilitiesMarketing operationsMarketing technology

   Cristina Diezhandino named WFA Global Marketer of the Year 2022

   Diageo’s Global Chief Marketing Officer, Cristina Diezhandino, has been named WFA Global Marketer of the Year 2022, after…

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2. 
   Event reports
   Agencies & partnersIntegrated marketingAgency managementCross-media measurementMedia & analyticsMarketing structureIntegrated marketingDigital media transformation

   WFA Forum: Media Forum Overview - 18th January 2023 - Media Transformation - Delivering the future fit organisation

   Meeting overview and agenda from WFA’s Remote Media Forum on the 18^th of January 2023

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3. 
   Event reports
   Marketing effectivenessMarketing technologyMarketing structureMarketing technology

   Media Forum Meeting Overview (20th October 2022)

   Meeting overview and presentations from WFA’s Media Forum on the 20th October 2022

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4. 
   Expert opinionVideo
   Brand purposeBrand reputationMarketing structureMarketing operations

   WFA Better Marketing Pod Ep 21: On brand building in the football industry with Roel de Vries, City Football Group

   WFA podcast host, David Wheldon, speaks with Roel de Vries, Group Chief Operating Officer at City Football Group, about the ins and…

   Read more about "WFA Better Marketing Pod Ep 21: On brand building in the football industry with Roel de Vries, City Football Group"
5. 
   Expert opinionVideo
   Advertising & policyBrand purposeMarketing structureMarketing operations

   WFA Better Marketing Pod Ep 20: On diversity and cultural relevance with Susan Akkad, The Estée Lauder Companies

   WFA podcast host, David Wheldon, speaks with Susan Akkad, Senior Vice President, Local and Cultural Platforms, Corporate Innovation…

   Read more about "WFA Better Marketing Pod Ep 20: On diversity and cultural relevance with Susan Akkad, The Estée Lauder Companies"
6. 
   Expert opinionVideo
   Brand purposeBrand reputationMarketing structure

   My top 10 take-outs from talking to marketing's brightest minds

   The biggest brains in marketing offer their top tips to smarter, more effective marketing. David Wheldon highlights 10 great pieces…

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7. 
   Press releases
   Brand purposeBrand reputationCreativityGlobal Marketer of the YearMarketing effectivenessMarketing structureContent marketingMarketing capabilitiesMarketing operations

   WFA launches Global Marketer of the Year 2022

   Partners with The Drum to celebrate global and regional marketers and the work…

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8. 
   Benchmark
   Agencies & partnersAgency evaluationAgency remunerationAgency rostersAgency managementMarketing structure

   Benchmark: Exploring Innovative Agency Models

   A WFA member was looking at adopting a media agency model that incorporates multiple agencies working together globally. The member…

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9. 
   Expert opinionVideo
   Advertising & policyBrand purposeMarketing structureMarketing operations

   WFA Better Marketing Pod Ep 19: On redefining creative excellence with David Droga

   WFA podcast host, David Wheldon, speaks with David Droga, CEO and Creative Chairman of Accenture Song, about his journey from the…

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10. 
    Report
    Agencies & partnersAgency rostersAgency Management ForumAgency managementMarketing structure

    Agency Roster Transformation

    In-housing benefits as advertisers seek to respond to digital, Covid, sustainability and diversity and inclusion challenges

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11. 
    Press releasesReport
    Agencies & partnersAgency rostersAgency Management ForumAgency managementMarketing structure

    Agency rosters face ongoing reform and revamps

    In-housing benefits as advertisers seek to respond to digital, Covid, sustainability and diversity and inclusion challenges, shows…

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12. 
    Benchmark
    Marketing procurementMarketing structureMarketing procurement

    Benchmark: Global Category Management – Influencer Marketing

    This WFA member benchmark examined the category management of Influencer Marketing

    Read more about "Benchmark: Global Category Management – Influencer Marketing"