Posts about Marketing structure

Related content

  1.    CMO Forum meeting overview (April 2022)
    Advertising & policyMarketing structureInclusive marketingSustainabilityMarketing operations

    CMO Forum meeting overview (April 2022)

    Overview of the CMO Forum held remotely on April 6, 2022.

    Read more about "CMO Forum meeting overview (April 2022)"
  2.    Benchmark: Recruitment of marketing sourcing talent
    Marketing procurementMarketing structureMarketing procurement

    Benchmark: Recruitment of marketing sourcing talent

    WFA member benchmark on recruiting marketing sourcing talent

    Read more about "Benchmark: Recruitment of marketing sourcing talent"
  3.    Survey: Ukrainian Response
    Advertising & policyMarketing structure

    Survey: Ukrainian Response

    In view of the ongoing Russian invasion of Ukraine, many are struggling to understand what to do to make a difference. 

    Read more about "Survey: Ukrainian Response"
  4.    Spotlight: Shift - A Marketing Re-think
    Agency Management ForumMarketing structureMarketing organisation

    Spotlight: Shift - A Marketing Re-think

    The pandemic has further intensified consumer adoption and reliance on the internet. While this increases opportunities for global…

    Read more about "Spotlight: Shift - A Marketing Re-think"
  5.    CMO Forum meeting overview (November 2021)
    Advertising & policyMarketing structureInclusive marketingSustainabilityMarketing operations

    CMO Forum meeting overview (November 2021)

    Overview of the CMO Forum held remotely on November 16, 2021.

    Read more about "CMO Forum meeting overview (November 2021)"
  6.    WFA launches Global Marketer of the Year 2021
    Brand purposeBrand reputationGlobal Marketer of the YearMarketing structureMarketing capabilitiesMarketing operations

    WFA launches Global Marketer of the Year 2021

    Partners with The Drum to celebrate the work that global and regional marketers have done to strengthen their brands and…

    Read more about "WFA launches Global Marketer of the Year 2021"
  7.    CMO Forum meeting overview (September 2021)
    Agencies & partnersAgency managementCreativityMarketing structureDigital media transformation

    CMO Forum meeting overview (September 2021)

    Overview of the CMO Forum held remotely on September 8, 2021.

    Read more about "CMO Forum meeting overview (September 2021)"
  8.    Five CMOs with five post lockdown tips
    Brand purposeBrand reputationMarketing structureDigital media transformationMarketing capabilities

    Five CMOs with five post lockdown tips

    Leading global marketers share five back-to-school tips with WFA’s Better Marketing Pod with David…

    Read more about "Five CMOs with five post lockdown tips"
  9.    Spotlight on marketing and sustainability: bridging the gaps around the world
    Advertising & policyMarketing structureSustainabilityMarketing operations

    Spotlight on marketing and sustainability: bridging the gaps around the world

    Join WFA and behavioural science agency BVA Nudge Unit as they share the global and regional insights from the world’s first…

    Read more about "Spotlight on marketing and sustainability: bridging the gaps around the world"
  10.    CMO Forum meeting overview (June 2021)
    Agencies & partnersAgency managementMarketing structureDigital media transformation

    CMO Forum meeting overview (June 2021)

    Overview of the CMO Forum held remotely on June 2, 2021.

    Read more about "CMO Forum meeting overview (June 2021)"
  11.    Spotlight: Growth Metrics – shift from a savings outlook to a value creation approach
    Marketing procurementMarketing structureMarketing procurement

    Spotlight: Growth Metrics – shift from a savings outlook to a value creation approach

    Shifting from a savings outlook to a value creation approach.

    Read more about "Spotlight: Growth Metrics – shift from a savings outlook to a value creation approach"
  12.    WFA Better Marketing Pod Ep 7: On sustainability and courageous marketing with Conny Braams
    Advertising & policyBrand purposeBrand reputationMarketing structureInclusive marketingMarketing capabilitiesMarketing operations

    WFA Better Marketing Pod Ep 7: On sustainability and courageous marketing with Conny Braams

    WFA Podcast host, David Wheldon, speaks with Conny Braams, Chief Digital and Marketing Officer, Unilever.

    Read more about "WFA Better Marketing Pod Ep 7: On sustainability and courageous marketing with Conny Braams"