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Programmatic & ad techPrivacy & tech
Privacy Spotlight: India
An in-depth overview of recent privacy developments in India impacting brand advertisers.
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Programmatic & ad techPrivacy & tech
Spotlight: An update on Google’s Privacy Sandbox
The changing nature of data privacy is fundamentally redefining the way in which online audiences are measured and targeted by…
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Agency evaluationAgency remunerationAgency rostersAgency management
The Future of Media Agency Models: Change is Coming
A new survey by WFA and MediaSense shows an overwhelming proportion of major multinational brands are looking to improve their…
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Spotlight: Understanding the Accounting Principles of the Rapidly Growing Retail Media Landscape
In recent discussions around Retail Media it has become evidently clear that accounting principals within organisations has become a…
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Cross-media measurementMarketing effectiveness
WFA Forum Connect: Media Forum Overview – Singapore 5th July 2023
Meeting overview and presentations from WFA’s Forum Connect Media Forum on the 5th of July…
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ChannelsMarketing structureRetail media & ecommerce
Media Forum Overview – Taking a Deeper Dive into Retail Media
Meeting overview and agenda from the Media Forum on the 8th of June 2023.
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Ad fraudAudience measurementProgrammatic & ad techAgencies & partnersAdvertising & policyDigital policyCross-media measurementMarketing structureValue of advertisingInclusive marketingSustainabilityRetail media & ecommerce
Media Forum Overview - Global Marketer Week Istanbul 2023
Meeting overview and agenda from WFA’s Global Marketer Week Media Forum on the 26th of April 2023.
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Agency remuneration
Media Contract Guidance for Advertisers: Global Best Practice
WFA's suite of media contract guidance and best practice, created in partnership with FirmDecisions.
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Media Contract Guidance for Advertisers: Focus on China
The ‘Media Contract Guidance for Advertisers: Focus on China' empowers advertisers in China to navigate unique transparency…
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Marketing procurementMarketing structureMarketing procurementMedia transformation
Media x Sourcing Forum meeting overview (March 2023)
Overview of the Media x Sourcing Forum held remotely on 29th March 2023.
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Cross-media measurement
An update on the advertisers’ approach to cross-media measurement
Since early 2021, our advertiser-led, multi-stakeholder programme ‘Halo’ has been breathing life into a new…
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Brand purposeBrand reputationCross-media measurement
WFA issues Global Media Charter 3.0
The Charter 3.0 builds on progress made in areas of brand safety and measurement and identifies 5 priority areas covering…