Posts about Media Forum

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1. 
   Press releases
   Global Marketer Week

   WFA issues new rallying cry for fairer, safer, more transparent and more sustainable media ecosystem for global advertisers, with publication of Global Media Charter 3.0

   Charter 3.0 builds on progress made in areas of brand safety and measurement and identifies five priority areas covering…

   Read more about "WFA issues new rallying cry for fairer, safer, more transparent and more sustainable media ecosystem for global advertisers, with publication of Global Media Charter 3.0"
2. 
   Benchmark
   Advertising & policyMedia & analytics

   WFA Survey: A Closer Look at Data Clean Rooms

   In recent years, online privacy concerns have prompted major web browsers to phase out support for third-party cookies.  As a…

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3. 
   Video
   Agencies & partnersCross-media measurement

   Spotlight: Reach Curves Gone Rogue

   A webinar with guest speaker Karen Nelson Field PhD (Founder and CEO, Amplified Intelligence)

   Read more about "Spotlight: Reach Curves Gone Rogue"
4. 
   Event reports
   Cross-media measurementMarketing effectivenessMarketing structureMedia transformation

   WFA Forum: New York Media Forum Overview - 28th February 2023 – Marketing Effectiveness and First Party Data Strategies

   Meeting overview and agenda from WFA’s New York Media Forum on the 28th of February 2023

   Read more about "WFA Forum: New York Media Forum Overview - 28th February 2023 – Marketing Effectiveness and First Party Data Strategies"
5. 
   Video
   Inclusive marketingMarketing operations

   Spotlight: Turning D&I into an Accountable Media Metric

   D&I Media programmes are becoming more prevalent on the client-side and are a continuously growing priority for advertisers to…

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6. 
   Video
   ChannelsMarketing operations

   Spotlight: Navigating global media demand and pricing trends – 2023 & beyond

   We were joined by guest speaker, Mark Gallagher (EVP Global Investment) at Omnicom Media Group, as we delved into global media…

   Read more about "Spotlight: Navigating global media demand and pricing trends – 2023 & beyond"
7. 
   Video

   Spotlight: The Next Big Bets

   Inspiration for the media and marketing agenda in 2023.

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8. 
   Event reports
   Agencies & partnersIntegrated marketingAgency managementCross-media measurementMedia & analyticsMarketing structureIntegrated marketingDigital media transformation

   WFA Forum: Media Forum Overview - 18th January 2023 - Media Transformation - Delivering the future fit organisation

   Meeting overview and agenda from WFA’s Remote Media Forum on the 18^th of January 2023

   Read more about "WFA Forum: Media Forum Overview - 18th January 2023 - Media Transformation - Delivering the future fit organisation"
9. 
   Benchmark
   Programmatic & ad techAgencies & partnersAgency remunerationAgency managementMarketing operations

   Digital In-Housing Benchmark - An Agency POV (Second Instalment)

   WFA benchmark on In-housing Digital Media, from an agency point of view

   Read more about "Digital In-Housing Benchmark - An Agency POV (Second Instalment)"
10. 
    Benchmark
    Retail media & ecommerce

    WFA Benchmark Results: Taking a Deeper Dive into Retail Media

    Results from a Survey on Retail Media focusing on how organisations are leveraging their approach to this on a GLOBAL…

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11. 
    Event reportsGuides & templates
    Audience measurementInclusive marketing

    WFA Forum: Media Forum Overview - 7th December 2022 - Developing a Successful ESG Strategy (with a D&I Focus)

    Meeting overview and presentations from WFA’s Remote Media Forum on the 7^th of December 2022

    Read more about "WFA Forum: Media Forum Overview - 7th December 2022 - Developing a Successful ESG Strategy (with a D&I Focus)"
12. 
    Event reports
    Cross-media measurementMarketing effectiveness

    WFA Forum Connect: Media Forum Overview - Amsterdam 8th November 2022

    Meeting overview and presentations from WFA’s Forum Connect Media Forum on the 8^th of November 2022

    Read more about "WFA Forum Connect: Media Forum Overview - Amsterdam 8th November 2022"