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Cross-media measurementMarketing effectiveness
WFA Forum Connect: Media Forum Overview - Amsterdam 8th November 2022
Meeting overview and presentations from WFA’s Forum Connect Media Forum on the 8th of November 2022
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Marketing technologyMarketing technology
WFA Benchmark: Media Ad Servers in a Constantly changing environment
A WFA member wanted to know the most up-to-date Point of View from advertisers when it comes to ad servers in our constantly…
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Marketing effectivenessMedia transformation
Demystifying marketing effectiveness
Measuring marketing effectiveness is becoming more important, and yet more challenging at the same time. Gerry D’Angelo, VP,…
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Programmatic & ad techCross-media measurement
Spotlight: Programmatic Supply-Chain Solutions
Programmatic has the potential to be a useful advertising tool…but certain challenges, often linked to transparency, stand in…
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Marketing effectivenessMarketing technologyMarketing structureMarketing technology
Media Forum Meeting Overview (20th October 2022)
Meeting overview and presentations from WFA’s Media Forum on the 20th October 2022
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Cross-media measurement
Spotlight: Putting attention to work
One key measurement metric which has gained a lot of traction is “Attention” and a willingness from brands to shift…
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Agencies & partnersAgency evaluationAgency remunerationAgency rostersAdvertising & policyAgency managementInclusive marketing
Media Forum Meeting Overview (New York 22nd September 2022) – Media Responsibility and Agencies, Talent & Pitching
Meeting overview and presentations from WFA’s Media Forum on the 22nd September 2022
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Marketing budgets under heavy scrutiny, WFA and Ebiquity research
Marketing and advertising budgets are coming under increasing pressure and heavy scrutiny from finance directors in the volatile and…
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Agency evaluationAgency remunerationCross-media measurementMarketing effectiveness
WFA Benchmark Results: Measuring Media Dollars & Performance
A WFA member wanted to understand trends in the membership with respect to how media costs are being tracked.
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Advertising & policyCross-media measurementMarketing effectivenessMarketing technologyMarketing technology
WFA Benchmark: Web tracking in a cookieless world
A WFA member has recently experienced a substantial decrease in the number of people opting into cookies tracking meaning that their…
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Agencies & partnersCross-media measurementMedia & analyticsMarketing technologyMarketing technology
Benchmark: Members’ thoughts on Ebiquity acquiring MediaPath
A WFA member was looking for reviews of GMP365
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Agencies & partnersAgency evaluationAgency remunerationAgency rostersAgency managementMarketing structure
Benchmark: Exploring Innovative Agency Models
A WFA member was looking at adopting a media agency model that incorporates multiple agencies working together globally. The member…