Posts about Media transformation

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1. 
   BenchmarkReport
   Audience measurementChannelsTrends & forecastsCross-media measurementMarketing effectivenessMedia transformation

   Mind the Gap - 2020

   The 2020 Mind the Gap report by our partner Ebiquity focusses on three areas: a projection of TV audience figures up to 2025, whether…
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2. 
   Case studiesReport
   Marketing strategyDigital media transformationMarketing organisationMarketing strategyMedia transformation

   Media Transformation - Case Study 2: Royal Philips

   The adoption of programmatic and ‘precision at scale’ principles, the changing nature of technology and data ownership…

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3. 
   Case studiesReport
   Marketing strategyDigital media transformationMarketing organisationMarketing strategyMedia transformation

   Media Transformation Case Study: Deutsche Telekom

   This document examines the international ‘media transformation’ that Deutsche Telekom has been through over recent years…

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4. 
   Event reports
   Programmatic & ad techIn-housingMedia transformation

   Media Forum meeting overview (February 2019, Singapore)

   Overview of the Media Forum held on February 12th, 2019 in Singapore.

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5. 
   Event reports
   Programmatic & ad techIn-housingMedia transformation

   Media Forum meeting overview (October 2018, Amsterdam)

   Overview of the Media Forum held on October 24th, 2018 in Amsterdam.

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6. 
   Event reports
   Ad fraudProgrammatic & ad techIn-housingMedia transformation

   Media Forum Meeting Overview (November 2018, New York)

   Overview of the Media Forum held on November 7th, 2019 in New York.

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7. 
   Event reports
   Audience measurementCross-media measurementMarketing structureMedia transformation

   Media Forum Meeting Overview (June 2018, Barcelona)

    Overview of the Media Forum held in July 2018 in Barcelona.

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8. 
   Expert opinion
   Media transformation

   The media transformers?

   When it comes to ‘media transformation’, the best source of inspiration comes from clients themselves.

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9. 
   Expert opinion
   Media transformation

   Expediting media change in China

   Although now slowing, the media market in China has grown at a breakneck speed.

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10. 
    Expert opinion
    Media transformation

    Why advertisers are embarking on a process of 'media transformation'

    Today’s CMOs are not solely marketers; they are also, critically, transformers.

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11. 
    Benchmark
    ChannelsMarketing technologyMarketing technologyMedia transformation

    Benchmark on supporting ecommerce with digital marketing

    Short benchmark to determine how advertisers are using digital marketing to support their ecommerce efforts.

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12. 
    Benchmark
    Agencies & partnersAgency evaluationDigital media transformationMedia transformation

    Survey on digital investment trends and digital agency management

    Survey looking at current and future projected digital marketing investment trends among WFA members.

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