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Call for submissions: WFA President’s Awards 2024
WFA to honour President’s Awards winners at Global Marketer Week 2024 in Toronto in May
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Polish Organisation of Advertisers launched
New Polish association POR joins WFA’s global network of national industry associations, in more than 60…
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Media cost inflation to retreat in 2024, finds WFA Outlook 2024 report
From a high point in 2023, global media prices are forecast to decline gradually into 2024, finds the latest WFA media price…
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Brand safetyDigital policyBrand safetyMarketing technologyAIMarketing technologyMarketing technology
GenAI figures in most brands’ marketing plans, says new WFA research
A new survey conducted by WFA finds that three in four companies already use GenAI or plan to use it soon. Optimism about its…
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WFA names jury for Global Marketer of the Year 2023
We are proud to present the marketing leaders and industry experts who will act as this year's jury at the WFA Global Marketer of…
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National associations to meet in Helsinki and Bogotá
Heads and representatives of national advertiser associations from around the world to meet in Europe and Latin…
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WFA welcomes 12 new corporate members
Since December 2022, WFA has welcomed 12 new corporate members, bringing the total of the WFA membership to 151 companies.…
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Nominations open for Global Marketer of the Year 2023
WFA kick-starts its annual search for a star of global marketing with a video celebrating the six previous winners and the power of…
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Jane Wakely (PepsiCo) named WFA Deputy President
WFA has announced the appointment of Jane Wakely, Chief Consumer & Marketing Officer at PepsiCo, as the organisation’s new…
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WFA welcomes new team members
Brenna Brandes, Rishi Saxena and Tejash Natali have joined WFA to work in marketing services and in ‘Halo’, WFA’s…
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Unilever: Unstereotype influencer brand content
Unilever launched at Cannes Lions 2023 an open-source guide for brands and influencers designed to eliminate stereotypes from…
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Brand safetyBrand safetyAI
GARM launches Generative AI and Metaverse brand safety playbook
Please note that GARM was discontinued on August 8. See more here.
GARM has launched a new guide to incorporate brand…