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Brand reputationWFA Better Marketing Pod Ep 37: On being a real global marketer and Gen Alpha with Dr. Frederique Covington Corbett, UNICEF
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Read more about "The Candid CMO: Jiunn Shih, Global Chief Marketing, Innovation and Sustainability Officer at Zespri"In the first of a new series, WFA chats to the global marketing lead for Zespri to explore his marketing journey from boyhood to his…
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CreativityMarketing technologyAIMarketing technologyWFA President’s Vision for 2025
Read more about "WFA President’s Vision for 2025"Marketers have a tremendous opportunity to drive innovation and impact in 2025, says WFA President and Chief Marketing and…
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SustainabilityHow creativity can drive sustainable action
Read more about "How creativity can drive sustainable action"In 2025, WFA and Kantar will launch a series of case study led playbooks to help take Sustainable Marketing 2030 from theory into…
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CreativitySustainabilityAIWFA Better Marketing Pod Ep 36: On being AI-able with Mark Ritson and his AI alter ego, the Ritbot
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Global Marketer WeekL’Oréal, Kraft Heinz and Mastercard join Seth Godin on the Global Marketer Week conference stage
Read more about "L’Oréal, Kraft Heinz and Mastercard join Seth Godin on the Global Marketer Week conference stage"WFA and the Belgian Advertiser Association, UBA, have announced new speakers for the WFA x UBA Conference, which will form the…
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Brand purposeBrand reputationCreativityCannes LionsDigital media transformationMarketing capabilitiesIs it time for a marketing makeover?
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