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WFA reveals CMO shortlist for Global Marketer of the Year 2024
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Alcohol marketing: We must demonstrate how the marketing industry can be a partner for positive change
Marketers have made progress in highlighting their role in achieving UN goals but the stakes are rising. Unless we intensify these…
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AI (Artificial Intelligence)Agency managementConsumer insight
In case you missed it… Powerful WFA content from Q3: media planning tools, insights in AI and marketing updates from APAC & LATAM
We are constantly working with our members to share best practice and smart ways for marketing to make a bigger impact. Here are…
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Food marketingMarketing to children
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With a lot of changes across the global political landscape, policy issues will be rising up the agenda for marketers. Lauren Hamm…
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5 take-aways from Buenos Aires
Advertisers’ priorities and concerns in Latin America are more aligned than ever with our members’ global agenda, and…
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The Ritbot tackles marketers’ deepest fears
Marketing guru Mark Ritson may be travelling the world dispensing words of wisdom, but so is his AI-generated alter-ego, the…
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How brands are tackling generative AI’s challenges and opportunities
WFA research into the usage of generative AI earlier this month revealed that legal and ethical risks and lack of capabilities…
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Business growth is No. 1
Jurors for the WFA’s Global Marketer of the Year have identified the ability to drive business growth as overwhelmingly their…
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How to become a client of choice
What qualities do marketers need to become a must-have client? Our Global Marketer of the Year jury identifies how brands can become…
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The new marketer skillset
What skills will the very best marketers need to be future-fit? We asked our expert jury for the Global Marketer of the Year for…