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  1.    Aruna Ravichandran, Webex by Cisco: Meet the 2024 Global Marketer of the Year Finalists

    Aruna Ravichandran, Webex by Cisco: Meet the 2024 Global Marketer of the Year Finalists

    The five finalists for WFA’s 2024 Global Marketer of the Year award, celebrating the work of global marketing leaders from…

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  2.    WFA reveals CMO shortlist for Global Marketer of the Year 2024

    WFA reveals CMO shortlist for Global Marketer of the Year 2024

    Expert jury selects global marketing leaders from AB InBev, DoorDash, Kraft Heinz, The Walt Disney Company and Cisco as finalists.…

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  3.    ANA launches final week of learning for 2024

    ANA launches final week of learning for 2024

    WFA national association member ANA has announced plans for its final ANA IQ Global Week of Learning for 2025, which will take place…

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  4.    Alcohol marketing: We must demonstrate how the marketing industry can be a partner for positive change
    Alcohol marketing

    Alcohol marketing: We must demonstrate how the marketing industry can be a partner for positive change

    Marketers have made progress in highlighting their role in achieving UN goals but the stakes are rising. Unless we intensify these…

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  5.    In case you missed it… Powerful WFA content from Q3: media planning tools, insights in AI and marketing updates from APAC & LATAM
    AI (Artificial Intelligence)Agency managementConsumer insight

    In case you missed it… Powerful WFA content from Q3: media planning tools, insights in AI and marketing updates from APAC & LATAM

    We are constantly working with our members to share best practice and smart ways for marketing to make a bigger impact. Here are…

    Read more about "In case you missed it… Powerful WFA content from Q3: media planning tools, insights in AI and marketing updates from APAC & LATAM"
  6.    Five key policy priorities marketers need to know about
    Food marketingMarketing to children

    Five key policy priorities marketers need to know about

    With a lot of changes across the global political landscape, policy issues will be rising up the agenda for marketers. Lauren Hamm…

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  7.    5 take-aways from Buenos Aires

    5 take-aways from Buenos Aires

    Advertisers’ priorities and concerns in Latin America are more aligned than ever with our members’ global agenda, and…

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  8.    The Ritbot tackles marketers’ deepest fears
    AI (Artificial Intelligence)AI

    The Ritbot tackles marketers’ deepest fears

    Marketing guru Mark Ritson may be travelling the world dispensing words of wisdom, but so is his AI-generated alter-ego, the…

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  9.    How brands are tackling generative AI’s challenges and opportunities
    AI (Artificial Intelligence)AI

    How brands are tackling generative AI’s challenges and opportunities

    WFA research into the usage of generative AI earlier this month revealed that legal and ethical risks and lack of capabilities…

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  10.    Business growth is No. 1

    Business growth is No. 1

    Jurors for the WFA’s Global Marketer of the Year have identified the ability to drive business growth as overwhelmingly their…

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  11.    How to become a client of choice

    How to become a client of choice

    What qualities do marketers need to become a must-have client? Our Global Marketer of the Year jury identifies how brands can become…

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  12.    The new marketer skillset

    The new marketer skillset

    What skills will the very best marketers need to be future-fit? We asked our expert jury for the Global Marketer of the Year for…

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